07 Ml350-153k-1owner-p1 Pkg-navigation-heating Pkg-sunroof-power Tailgate on 2040-cars

Auto blog

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

2019 Mercedes-Benz G-Class vs big luxury off-roaders: How they compare on paper

During our first drive of the 2019 Mercedes-Benz G-Class, the all-new SUV's product manager was asked to identify competitors that might have been benchmarked in its development. The look on his face was about the same as if someone had asked him to recite King Lear in Klingon. As far as Andreas Hoeppel was concerned, the G 550 and AMG G 63 doesn't actually have a rival, or at least something the engineers and designers thought to compare it against. The G-Class is a G-Class, who cares what the other guys are doing? Well, in case you care, we figured we'd plug the new G-Class' specs into the old Autoblog Comparo Generator 3000 (TM) to see how the G 550 and AMG G 63 compare to the Range Rover and its mightiest SVAutobiography Dynamic model, plus the Lexus LX 570 and Bentley Bentayga V8. Frankly, Heir Hoeppel was onto something as each of these is wildly different. But, they do share some common elements: giant size and weight, ultra-lux interiors, and far more off-roading capability than other luxury SUVs offer and any of its owners are likely to ever utilize. Sad. So enjoy this trip down specification lane, and if you're still left hungry, you can always check out our Range Rover comparison or create your very own comparo. Off-Road Clearances and Capability All the fancy off-roading software and special cameras in the world won't do you a lick of good if your SUV is too close to the ground or has low-hanging body work that'll get easily ripped off. As such, check out each of these uber-SUV's ground clearance, approach and departure angles, and wading/fording depths. In this case, the Range Rover has an advantage due to its air suspension that can raise itself into an Off-Roading height that's a whopping 2 inches higher than the new G-Wagen. Sadly for itself, Lexus only provides figures for its air suspension when in normal height. It could match or surpass the Range Rover for all we know (but doubt it). As Land Rover does provide figures for the Range Rover's approach and departure angles in normal and Off-Road height, you can get an idea of just how much clearance the new G-Wagen has without any fancy (and expensive to fix) raising and lowering air suspension hardware. In fact, its departure angle is better than even the Range Rover's Off-Road height. Bentley doesn't provide any such information despite touting the Bentayga's surprising off-roading talents.

Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.