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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Cadillac ATS-V and Mercedes-AMG C63 S pitted Head to Head

Our favorite (and only) Autoblog-alum-turned-Motor Trend staffer is back with another Head to Head video, this time pitting the Cadillac ATS-V with the Mercedes-AMG C63 S. This performance machine shootout is ostensibly a way to figure out which of these new super sedans will earn the right to go toe-to-toe with the undisputed champion of its segment, the BMW M3. In reality, it's just a really good excuse to put three of the hottest sedans on the market on video at the same time... and there's certainly nothing wrong with that. Jonny Lieberman spends time in each of the two new challengers on the road, picking apart their powertrains, chassis and driving dynamics on the kinds of twisty roads drivers of these cars will relish. Then, he hands the keys off to Randy Pobst, who sort of acts as an unmasked version of a certain tame racing driver, except that he talks and has a personality. 0-60 and quarter-mile times are equated, braking performance is measured and scores are tallied before the two sport sedans end up at Willow Springs raceway. Interestingly enough, the car that proves (just slightly) faster at the race track isn't the car that wins the comparison. Curious? We're not going to spoil it for you. Check out the video, above. Then, for more action of these two machines, check out the videos just below. Related Video: News Source: Motor Trend Channel via YouTube BMW Cadillac Mercedes-Benz Luxury Performance Videos Sedan motor trend cadillac ats-v mercedes-amg c63

2016 British Grand Prix kept mostly calm and carried on

Three bursts of chaos decided the course of the British Grand Prix. The first was a literal cloudburst a dozen minutes before the race, which poured water on the Silverstone Circuit while drivers sat on the grid. Six minutes before the lights-out, the race director decided to start the race behind the Safety Car. The field loped around the wet track for five laps. When the Safety Car pulled off, the three leaders – Mercedes-AMG Petronas' Lewis Hamilton, followed by teammate Nico Rosberg and Red Bull's Max Verstappen – stayed out. Behind them, the second chaotic moment occurred: a big group of drivers made pit stops for intermediate tires. When Manor's Pascal Wehrlein spun at Turn 1 on Lap 7, officials issued a Virtual Safety Car. With the rest of the field slowed down, the three leaders ducked into the pits on Lap 8 for intermediates. The fortuitous timing meant all three drivers rejoined the track in their original positions. By Lap 9, with racing resumed, Hamilton had a 4.9-second lead on Rosberg. From that point, even as the track dried, no one bothered Hamilton during what one commentator called "a measured drive." The Brit won his home grand prix, taking the checkered flag seven seconds ahead of Rosberg. Rosberg had to earn second place on track. The German's car didn't respond well to the intermediate tires, so Verstappen excecuted an outstanding pass on Rosberg on the outside through Chapel on Lap 16. After everyone switched to slicks, Rosberg's Mercedes reclaimed its mojo and the German hunted Verstappen down, passing the Dutchman on Lap 38. The final touch of chaos happened when Rosberg's gearbox threw a tantrum on Lap 47 of the 52-lap race. Rosberg radioed his engineer, "Gearbox problem!" His engineer replied, "Affirm. Chassis default zero one. Avoid seventh gear, Nico." The race stewards allowed the engineer's first two statements, but stewards said the instruction about seventh gear contravened the rule that "the driver must drive the car alone and unaided." After the race, officials added ten seconds to Rosberg's time, demoting him to third behind Verstappen. Rosberg's is the first penalty arising from radio communication restrictions. Unsurprisingly, Mercedes will appeal. At this year's Baku race the radio controversy stemmed from engineers refusing to tell drivers what to do. Now we know what happens when the pit wall gets loose lips.