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Mercedes making aggressive plans for Chinese market

Mercedes-Benz is preparing a major product offensive to counteract lagging sales in the Chinese market, aiming 20 new or updated models at the People's Republic in the next two years, according to a report by Reuters. The plan is part of MB's so-called 2020 Initiative, which will see the Stuttgart-based manufacturer dump 2 billion Euros ($2.67 billion) into its Chinese market vehicles in a bid to boost sales to 300,000 units by 2015.
Were it to succeed, China would become the largest market for the Silver Arrow, outpacing Germany and the United States. Leading the charge will be the redesigned E-Class, which is set to launch in China this week. That will quickly be followed by the S-Class, and eventually by the GLA-Class in 2014.
Mercedes has struggled in China, especially relative to its German competition, BMW and Audi. Where Mercedes saw a mere four-percent increase in 2012 sales to 206,150 units, Audi was up a staggering 32 percent, while BMW's numbers jumped 41 percent. While some voices, according to Reuters, accuse Munich and Ingolstadt of boosting their numbers through hefty incentives, the fact remains that Mercedes was just walloped by its competitors last year.

2016 Formula 1 Chinese Grand Prix recap: another wild show on and off track

Normally we use this space to provide a lengthy recap of the weekend's Formula 1 race, but we're going to try something different since most folks reading this know what happened at the Shanghai International Circuit on Sunday. Instead, we'll alight on what we saw as the big issues in and around the race. Let us know what you think in Comments. Proper qualifying is back. Thank goodness. It only took a month of embarrassment to fix it. And so is passing! For the third race in a row, big performance improvements at the ten teams behind Mercedes-AMG Petronas and a wider tire selection at this race graced us with opening stints filled with dicing cars. Seeing the McLarens on screen doesn't make us cringe. Manor doesn't only make the global feed when it's being lapped. We've been complaining about parade races for so long that we forgot excitement was possible without rain or wholesale regulation changes. Yes, Mercedes is still the king of the jungle, but there are some other proper midfield beasts on the hunt, too. Malfunctions up and down the grid did help the show in Shanghai, like Lewis Hamilton suffering perpetual troubles, Nico Hulkenberg's runaway front wheel which red-flagged Q2, and Sebastian Vettel's and Kimi Raikkonen's flubbed hot laps in Q3 that let Daniel Ricciardo slip by into second on the grid. Come race day things went all Grand Theft Auto at Turn 1 on the opening lap, sending some of the best cars to the pits. Then came Ricciardo's puncture while leading, then came the Safety Car – all by Lap 5. Nico Rosberg got 38 seconds of airtime on the way to victory – at the start and the finish, and that happened to be his margin of victory, too – otherwise he was a ghost. Everyone else was struggling and juggling. Rosberg's win at the Bahrain Grand Prix put the German at five consecutive victories going back to last year's Mexican Grand Prix. The history books show that any driver who's won five straight contests has gone on to win the championship. With his triumph in China, the German has won the season's first three races, the history books again show that the other nine drivers who've pulled that off have gone on to win the championship. Rosberg, 36 points ahead of his teammate in the standings, is having none of it. He said of the other victors, "But they didn't have Lewis Hamilton as their team-mate." Perhaps Mercedes was right not to make an engine deal with Red Bull last season.

One year since accident, most of Schumacher's sponsors still on board

It's been almost exactly a year now since Michael Schumacher suffered massive head trauma in a catastrophic skiing accident in Switzerland, and while details on his recovery have remained few and far between, we're sure his progress has been anything but easy. Meanwhile his sponsors have faced a difficult decision of their own: to continue supporting him financially despite getting nothing tangible in return, or cancel their contracts and suffer the blow to their public image as a result. According to Schumacher's longtime manager Sabine Kehm in speaking to news outlets like Italy's La Gazzetta dello Sport, most of the imperiled former F1 driver's personal sponsors have remained by his side. The encouraging news updates on what we reported back in August, that Mercedes-Benz and German investment firm Deutsche Vermogensberatung AG were sticking with the champ through the hard times. Other sponsors, including helmet manufacturer Schuberth and watchmaker Audemars Piguet, are also believed to still be on board. Not all of Schumi's sponsors have stuck around, though. German bottled water brand Rosbacher reportedly broke off its contract with Schumacher back in July. And more recent reports confirm that Gaydoul Group fashion labels Navyboot and Jet Set canceled their sponsorship deal earlier this month. These and other contracts made Schumacher one of the world's highest paid sports figures and the first billionaire athlete in the world. Even in retirement, he was still making more than most active F1 drivers. While we don't know just how much he's pulling in during his recovery, here's hoping that his continued sponsors can find a way to make their support worthwhile – and that the champ makes a full recovery in the near future.