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Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

The 10 car brands most expensive to maintain over 10 years

Car maintenance has got to be one of the least fun things you can do with your free time, right behind going to the dentist and filing your taxes. However, depending on the brand you buy, your time spent at the shop could be much more than you bargained for. Consumer Reports’ new study on the most- and least-expensive-to-maintain car brands found that European car companies are most likely to break your wallet with costs nearly five times that of the automakers at the other end of the spectrum. Land Rover had the highest ten-year maintenance costs, at an average of $19,250. Porsche was second worst with $14,090 in costs. 10 car brands most expensive to maintain over 10 years: Land Rover: $19,250 Porsche: $14,090 Mercedes-Benz: $10,525 Audi: $9,890 BMW: $9,500 Volvo: $9,285 Infiniti: $8,500 Acura: $7,800 Mini: $7,625 Subaru: $7,200 The Euro brands at the “top” of this list arenÂ’t all that surprising. Land Rover has consistently landed as one of the most expensive vehicle brands to maintain for years now, though Porsche is generally viewed as being one of the more solid performance brands. That could suggest that some models donÂ’t always require more repairs, but the fixes they do need are significantly more expensive. Tesla, Buick, and Toyota were the three cheapest to maintain car brands, with 10-year maintenance costs of $4,035, $4,900, and $4,900, respectively. Consumer Reports noted that these numbers could be slightly skewed due to the fact that some automakers offer free maintenance for the first few years of ownership, and all companies cover their new vehicles for at least a few years after the purchase. Routine maintenance is a great way to avoid costly repairs over time, as itÂ’s much cheaper to catch a problem before it starts causing other issues. Check your oil, rotate your tires, and avoid driving like a wild person, and youÂ’ll likely fare much better than others, even if you own one of the scarier-to-maintain brands.

Mercedes considering Audi Allroad rival

The Audi Allroad is something of an anomaly in the automotive world. Its competitors are limited to the recently released Volvo V60 Cross Country and perhaps the far cheaper Subaru Outback. The lifted premium wagon hasn't exactly done great for Audi, only selling a few hundred examples each month. Its best sales year was 2013, and even then, only 5,300 left US showrooms. Despite these limited prospects, word from Australia is that Mercedes-Benz is looking at launching its own competitor to the Allroad. "We are looking at every single niche, so we are studying this [Allroad] at the moment, but it is not confirmed," Matthias Luhrs, VP of sales and a member of the product management at MB, told Motoring.com.au. "We are looking obviously at C-Class and E-Class, but no confirmation at the moment." Fortunately, Luhrs recognizes that the Allroad isn't exactly a smash in the US. "In the US, no matter how long, short, high ... they don't like station wagons," Luhrs said, while adding that the Allroad concept is "developing quite successfully" in Italy and southern Europe. And for those hoping for a lifted C- or E-Class sedan, Luhrs also put the kibosh on that, saying, "We are not studying that." So what does this tell us? Well, it's still far from a sure thing that Mercedes will launch a lifted C-Class or E-Class Estate. And even if the company does go ahead with it, like the rest of the brand's long roofs (E-Class aside), don't expect to see it on US roads.