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Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

Aston wants to build DBX on its new platform, not Mercedes'

Aston Martin is proceeding with plans to launch the DBX as its first production crossover. It just can't say at this point what it will be based on. Speaking with Automotive News Europe, Aston's new CEO Andy Palmer indicated that basing the DBX on a Mercedes SUV platform would not be its first choice because they "clearly sit in a very different space to the one we want to go" with the DBX. Instead, the company's first choice would be to build the crossover atop the new platform it's developing for its sports cars. "It just depends how high off the ground it could go," said Palmer. "I don't exclude the possibility of using some [Mercedes] parts, but I would say very much the primary route is our platform." The prospect of building an Aston SUV on Mercedes architecture – namely that of the GL-Class – has been on the table for some time now. The Lagonda SUV concept it showcased at the Geneva show in 2009 was based on the GL, and the two automakers have been forging a tightening alliance in the years since. The British automaker's next-generation engine is to be built by Mercedes-AMG, and it is expected to source other components from the German automaker as well. For its part, Mercedes has been taking a sportier approach with its latest crossovers, as demonstrated by the GLE Coupe that debuted before the more conventional version and the Concept GLC Coupe that previewed the GLK's replacement in Shanghai last month. Aston Martin, on the other hand, is building a new sports car platform that will underpin its next generation of luxury GTs, replacing the long-serving VH architecture that has served for decades as the basis for its entire model line. Perhaps the most surprising of ANE's report, though, is that Aston seems to be proceeding with plans to build the DBX apparently without even knowing what platform it will use.

2016 Mercedes-Benz C450 AMG Sport is not too hot, not too cold

Mercedes-Benz is moving to a new system for performance models, launching its AMG Sport line that will slot above the standard cars, but below the full-fledged Mercedes-AMG offerings. The perfect example of how this all looks can be seen with the C-Class – we've already driven (and enjoyed) the standard C300 and C400 offerings, and we're absolutely geeked to test the Mercedes-AMG C63. Slotting in the middle, though, is this new C450 AMG Sport, which makes its debut at the Detroit Auto Show this week. Power comes from the twin-turbocharged 3.0-liter V6 found in the C400, but output is increased to 362 horsepower and 384 pound-feet of torque – up from 329 and 354, respectively. That's all shuffled through the company's 7G-Tronic seven-speed automatic transmission, and sent to the road via 4Matic all-wheel drive. Hitting 60 miles per hour is said to take just 4.9 seconds, en route to a 155-mph top end. There's an AMG adaptive sport suspension with adjustable dampers (from the C63), and the interior and exterior aesthetics have been pumped up for a more sporting appearance. It all seems like a good fit, and we think it'll slot nicely in the middle of the already good C-Class range. Check out our fresh batch of lives images of the C450 above. Featured Gallery 2016 Mercedes-Benz C450 AMG Sport: Detroit 2015 View 12 Photos Related Gallery 2016 Mercedes-Benz C450 AMG 4Matic Image Credit: Live photos copyright 2015 Drew Phillips / AOL Detroit Auto Show Mercedes-Benz Luxury Performance Sedan 2015 Detroit Auto Show mercedes c450 amg sport