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Apple lends prestige to a new Mercedes-Benz music system

Not often does Apple offer its name to products or technologies that emerge from beyond the walls of Fortress Cupertino. Could a partnership with Mercedes-Benz signal the start of something new? Mercedes’ new audio system unveiled this past weekend centers on the integration of Apple MusicÂ’s Spatial Audio with Dolby Atmos surround — a music enhancement generally heard in headphone-listening environments — in selected (and optional) Burmester audio systems. Plans are to offer the components initially in the Mercedes-Maybach S-Class, the S-Class as well as the EQE, EQE SUV, EQS and EQS SUV. No prices for the options were announced. Also partnering in the project is the Universal Music Group, one of the worldÂ’s leading music publishers. According to Mercedes, the Dolby tech “empowers musicians and audio engineers to place discrete audio elements or objects in a three-dimensional sound field, which goes beyond the capabilities of standard stereo productions. The system adapts to any playback environment, meaning fans can listen to music with unparalleled clarity that matches the artist's original vision in the studio.” We would expect no less from 31 speakers in a Maybach, powered by a pair of amps churning out 1,750 watts. Imagine Keith Richards cranking guitar through 31 speakers in an enclosed car cockpit. Almost three out of four music consumers say that they listen mostly in a car, says Mercedes Chairman Ola Kallenius. ”Through this exceptional partnership, we are giving our customers the extraordinary in-car audio experience they expect from Mercedes-Benz,” he said. “Both Apple and UMG share our vision and values and, together with Dolby, we will create a seamless and unique experience for our customers." Partnerships between automakers and audio companies have become common in recent years, and there have been mixed results from systems attempting to create a "surround sound" experience that goes beyond stereo. Bose put its systems into General Motors cars decades ago, and others followed, including Bowers & Wilkins, JBL and even the legendary McIntosh. Most recently, famed Italian speaker designer Sonon faber found a home in Maserati's new Grecale, and British speaker maker KEF is working with Lotus.  

Mercedes says it's tops in luxury sales for 2012, not BMW

It turns out that Mercedes-Benz North America has legitimate claim to being the top selling luxury nameplate in the US in 2012.
While sources such as Autodata had put BMW in the top spot, registration data from R.L. Polk shows that Mercedes customers registering new vehicles topped the Bavarian automaker in the most recent calendar year. Polk says Benz posted 274,123 registrations, compared with BMW's 268,498.
In terms of sales posted, BMW had bested Benz 281,460 to 274,134. But sales are recorded somewhat inconsistently from automaker to automaker. Some book the sales as soon as they are shipped from factory to dealer. There is perennial gamesmanship between the two German rivals, and the sales numbers suggest that BMW pushed out some extra sheetmetal to dealers in the last four weeks of the year.

Vision Mercedes-Maybach 6 to debut in Monterey

Mercedes surprised the car world last week when it teased an enormous, Maybach-badged coupe concept. Now we have a name and a debut date. Mercedes released the info in a second teaser image posted to its Facebook page. Called the Vision Mercedes-Maybach 6 – "Vision" equals concept and "6" denotes the length in meters – the new two-door will debut at Pebble Beach on Thursday. So yeah, here's another reason to get excited about Monterey Car Week. As for the teaser image, it's a head-on shot as opposed to the profile view that Mercedes released last week. The new view supports our theory that the super-skinny mirrors are cameras, and the shot also reveals new styling touches. The most noticeable are the very thin, un-Mercedes-like headlights – they flank a prominent, heavily polished waterfall grille that marks a significant departure from recent Mercedes products. A traditional Mercedes hood ornament sits above the grille's small "Maybach" designation. Kicking up the exposure in Photoshop doesn't reveal too much more detail – unlike last week's profile image – aside from a set of chrome strips that run along the sides of the hood. Autoblog's Monterey Car Week crew ships out for the left coast soon – expect more on the festivities, including the Vision Mercedes-Maybach 6's debut, later this week. Related Video: News Source: Mercedes-BenzImage Credit: Mercedes-Benz Maybach Mercedes-Benz Coupe Concept Cars Luxury Pebble Beach mercedes-maybach vision mercedes-maybach 6