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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

2014 Mercedes-Benz SLS AMG Black Series [w/video]

The biggest misconception about the Mercedes-Benz SLS AMG Black Series is that it's simply a higher-performing version of the SLS GT - a closer look, or better yet, a few hot laps on a high-speed racing circuit, reveals that is anything but the case.
Launched in the States in mid-2011, the standard SLS GT is a 583-horsepower, all-aluminum, gull-wing coupe with performance that positions it near the top of the exotic segment. While the AMG team at Mercedes-Benz could have left it alone, their experience with the SLS AMG GT3 race car said there was room for improvement, so they devised the SLS Black Series. The transformation from SLS GT to SLS Black Series is extensive, with no fewer than 17 different significant enhancements.
The engine mapping, crankshaft, connecting rods, valve-train, intake, exhaust and cooling are all modified and the engine's redline bumps up from 7,200 to 8,000 rpm, which pushes output of the hand-built 6.3-liter V8 to 622 horsepower. The power steering receives a new ratio, a coil-over AMG Adaptive Performance suspension is installed along with underbody braces, the track is widened, two-piece carbon-ceramic brakes replace iron rotors at each corner and a lightweight titanium exhaust is fitted beneath. The AMG Speedshift seven-speed dual-clutch gearbox is modified and an electronically controlled AMG rear differential lock ensures the power goes to the pavement. Last on the mechanical upgrades are new lightweight forged wheels (10x19 inches front and 12x20 inches rear) wrapped in special R-compound Michelin Pilot Sport Cup tires.

Mercedes-Benz CLA stars in sweeping short with supermodel Karlie Kloss

The Mercedes-Benz CLA earned itself a spot on our list of the top five unveils of the 2013 Detroit Auto Show, and for good reason. The German luxury compact is the first small car from the Silver Arrow that looks suitably premium inside and out. Nowness.com has turned out a new video of the CLA featuring super model Karlie Koss in the lead role. We aren't entirely sure what the premise is, but from what we can tell, it looks as if the CLA comes to life and proceeds to be a giant jerk.
After Koss stops to take a closer look at a white horse, the CLA gives the supermodel the old stop-and-go treatment before leaving her on the side of the road. Eventually, the sedan makes nice, but Koss has to ride shotgun instead of taking the controls herself. You can check out the video below to see for yourself.