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Apple lends prestige to a new Mercedes-Benz music system

Not often does Apple offer its name to products or technologies that emerge from beyond the walls of Fortress Cupertino. Could a partnership with Mercedes-Benz signal the start of something new? Mercedes’ new audio system unveiled this past weekend centers on the integration of Apple MusicÂ’s Spatial Audio with Dolby Atmos surround — a music enhancement generally heard in headphone-listening environments — in selected (and optional) Burmester audio systems. Plans are to offer the components initially in the Mercedes-Maybach S-Class, the S-Class as well as the EQE, EQE SUV, EQS and EQS SUV. No prices for the options were announced. Also partnering in the project is the Universal Music Group, one of the worldÂ’s leading music publishers. According to Mercedes, the Dolby tech “empowers musicians and audio engineers to place discrete audio elements or objects in a three-dimensional sound field, which goes beyond the capabilities of standard stereo productions. The system adapts to any playback environment, meaning fans can listen to music with unparalleled clarity that matches the artist's original vision in the studio.” We would expect no less from 31 speakers in a Maybach, powered by a pair of amps churning out 1,750 watts. Imagine Keith Richards cranking guitar through 31 speakers in an enclosed car cockpit. Almost three out of four music consumers say that they listen mostly in a car, says Mercedes Chairman Ola Kallenius. ”Through this exceptional partnership, we are giving our customers the extraordinary in-car audio experience they expect from Mercedes-Benz,” he said. “Both Apple and UMG share our vision and values and, together with Dolby, we will create a seamless and unique experience for our customers." Partnerships between automakers and audio companies have become common in recent years, and there have been mixed results from systems attempting to create a "surround sound" experience that goes beyond stereo. Bose put its systems into General Motors cars decades ago, and others followed, including Bowers & Wilkins, JBL and even the legendary McIntosh. Most recently, famed Italian speaker designer Sonon faber found a home in Maserati's new Grecale, and British speaker maker KEF is working with Lotus.  

Gullwing America turns SLS AMG Roadster into stunning 1955 300 SC redux

Gullwing America specializes in what it calls "retro styling meets modern technology." It's next demonstration of that is the convertible above, a stylized recreation of the 1955 Mercedes-Benz 300 SC (inset) supported by the structure of a 2012 SLS AMG Roadster. Commissioned by a client in Eastern Europe, the resulting car is called the 300 SLC.
The hand-formed aluminum bodywork required just a few changes to the SLS AMG Roadster, namely reworking the headlights into a stacked arrangement of LEDs and relocating the pop-up spoiler behind the cabin. The retro grille and long, straight hood evoke the past, the custom exhaust, height-adjustable suspension, 21-inch wheels up front and 22-inch wheels in back, however, stray a little further from history. The 300 SLC will come with a hardtop and be one-of-a-kind, making it even rarer than its inspiration, of which 92 were made.
If you have any more questions, they can probably be answered in the high-res photo gallery above and press release below.

Daimler eMERGE2 test proves ignorance breeds dislike of EVs

Out with the old EVs, in with the new. Daimler announced today that it has finished up the eMERGE electric vehicle project that used Smart Fortwo Electric Drive cars and will now start up eMERGE2, which will use Mercedes-Benz B-Class Electric Drive and PHEV vehicles. As before, the tests will take place in Germany. The first, just-finished eMERGE program ran from May 2013 to June 2015 and put over a million kilometers (621,000 miles) onto 146 Smart Fortwo EDs. Daimler said that over the two years, the vehicle with the most efficient annual energy consumption used just 10.4 kWh for all of its 100 kilometers. The best full-charge range over the year was 161 kilometers (100 miles). Perhaps most interesting, though, was one of the projects findings: "the less an interviewee knew about electric mobility, the more negative their opinion" about the technology. In other words, here's some more proof that getting "butts in seats," as it were, is one reasonable way to promote electric driving. eMERGE: key contribution to developing the mobility of the future Stuttgart/Berlin, Jul 30, 2015 Broad-based real-world trial of eMERGE project completed Especially for daily distances of 50 km or over the E-car is financially attractive eMERGE2 fleet project now launching with 200 Mercedes-Benz B-Class Electric Drive and plug-in hybrid models Stuttgart/Berlin – After more than one million kilometres in two years – from May 2013 to June 2015 – the real-world trial of electric cars known as eMERGE has been completed. Those taking part in the project were private and business customers with 146 smart fortwo electric drive cars from Berlin, Potsdam and North Rhine-Westphalia. Some of them set records: the lowest average energy consumption over one year was 10.4 kWh/100 km, while the longest range was 161 kilometres. The smart fortwo electric drive is certified with a consumption of 16.3 kWh/100 km and a range of 145 kilometres. The broad-based field trial within the framework of the eMERGE project has not only provided information on user behaviour and e-car technology; it also studied intelligent charging systems for improving the utilisation of the power supply as well as various pricing systems with regard to customer acceptance. Based on transport models, the project partners examined the need for a publicly available charging infrastructure. Within the project Daimler was responsible for collecting the driving and charging data required for evaluation of the field trial.