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YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video:

First official shot of Mercedes S-Class Coupe leaks out

With the official debut for the Mercedes-Benz S-Class Coupe expected tomorrow, it shouldn't be a surprise that some clicky fingers have already managed to uncover an official image of the car before the unveiling. Outside of this sole image, though, there's precious little detail on the new car.
First posted by Autofilou and then picked up by WorldCarFans, the production S-Class Coupe isn't far off from the concept car we saw a few months back in Frankfurt. Like the concept, the leggy production model appears related, albeit distantly, to the S-Class Sedan. The hood and front fascia are longer and lower, befitting of a two-door, while the character lines in the profile are more pronounced. Obviously, the beltline and slim, B-pillarless greenhouse are coupe-only items. We can't see any details on the back of the car, although it does appear that the long hood has a correspondingly short rear deck.
We'll have all the details on the official replacement for the CL-Class when it makes its full debut tomorrow. Until then, what do you think of this lone image? Does it appear that Mercedes has got it right? In terms of design, where would you rank this with the departing CL-Class? Have your say in Comments.

2014 Mercedes-Benz B-Class ED has 87-mile range, 84 MPGe

Well, that extra weight had to be felt somewhere. With Mercedes-Benz getting ready to start US sales of its B-Class Electric drive this summer, the big question was how well its range would stack up against other electric vehicles sold in the States. Turns out, the Benz is a bit of a juice hog. Let's say up front that the 87-mile single-charge range of the Mercedes-Benz actually stacks up nicely against its competition, since that distance puts the new model right in line with the Nissan Leaf and BMW i3 (we'll ignore the Tesla Model S for a second, here). You can find the numbers at the US Department of Energy's FuelEconomy website. As far as miles per gallon equivalent ratings, though, the Benz's steel frame makes it come up short, as it's about 1,300 pounds heavier than the carbon-fiber-body i3 and about 600 pounds heavier than the Leaf. The B-Class EV has a bigger battery than the i3 or the Leaf (36 kWh compared to 22 kWh for the i3 and 24 kWh for the Leaf) and that's one reason the car gets an 84 MPGe rating, which is about 26 percent less than the Leaf's and 32 percent less than the i3's. But at least the local utility companies will be happy. Mercedes-Benz priced the 177-horsepower B-Class ED in April at $41,450, or $100 more than the i3. Check out Autoblog's First Drive impressions here.