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Mercedes and VW battling Uber and Apple to spend billions on Nokia mapping division

Whether for autonomous driving or simply better navigation, digital mapping is closely linked with the future of motoring. The sale of a major player in that industry is spurring a showdown between automotive behemoths and tech giants, and it's a fascinating battle to watch unfold. Nokia is selling its Here mapping division, and while the company might not have the name recognition of Google, it controls about 70 percent of the auto market. The business is valued at $785 million, according to Reuters, but is likely to sell for significantly more. Case in point: Uber reportedly submitted a $3 billion bid. Apple has also been rumored to be among those interested in purchasing Here. A trio of German automotive heavyweights is mounting a challenge to Silicon Valley, though. According to Reuters speaking to two unnamed insiders, Daimler, BMW, and Audi are teaming up to submit a joint bid for an undisclosed sum. They're worried that if Here falls under the control of tech companies, then automakers might have limited availability to these vital maps in the future. Nokia bought Here for $8.1 billion in 2007, according to Reuters. The company operates a fleet of vehicles with cameras and LIDAR that drive around the world to create high-definition maps. It also generates even more information by using the GPS data from shipping and trucking companies.

Mercedes harkens back to tortoise and hare for AMG GT Super Bowl spot

With just six automakers scheduled as advertisers during this year's Super Bowl, they sure aren't trying to keep things a surprise ahead of the kick off. After already teasing its spot days ago, Mercedes-Benz is the latest to fully reveal a minute-long commercial for the game. The whimsical ad modernizes Aesop's age-old fable about the race between the tortoise and the hare with a dose of muscle from the 2016 Mercedes-AMG GT S. The spot, titled Fable, starts exactly as you would expect, with a forest full of animals congregating to watch the boastful hare race the steady tortoise. Although, this race apparently takes place in Germany because the turtle eventually stumbles upon the AMG factory and its latest twin-turbocharged sports coupe. The commercial isn't quite as gripping as Mercedes' 2013 Super Bowl ad for the CLA-Class with Kate Upton and Willem Dafoe as the devil, but the new one might be an opportunity for much of the audience to see the GT for the first time. See for yourself, above.

Mercedes-Maybach Ultimate Luxury SUV concept shown in leaked images

Just days ago, we posted the interior teaser image Mercedes-Maybach released of its Ultimate Luxury concept due to be presented at the Beijing Motor Show. Now photos of the entire vehicle, inside and out, have leaked online courtesy of the manufacturer. Thanks to the concept's own microsite being live for a short while, we've gotten a good look of the concept. And it's not just a dressed-up GLS by any means, even if there might be a GLS platform underneath it all: It's a high-riding four door sedan with a clearly formed trunk instead of a traditional SUV shape. There's a big waterfall grille flanked by low, aggressive three-unit headlights, and the detailing is a combination of SUV cues and something a lot more luxurious. It's not easy to design a three-box sedan that's still recognizably an SUV. Inside, there's white leather and rose-gold detailing everywhere. But the big deal is the powertrain, which in the concept is all-electric. The all wheel drive is propelled with four electric motors, with a combined power output of 750 horsepower. The battery, said to be a flat underfloor design, is good for 80 kWh and an EPA range of over 200 miles, and the vehicle's top speed is limited to 250 km/h, or 155 mph. There's DC fast charging at up to 350kW, meaning that the range can be boosted by 60 miles in just five minutes, and induction charging is also available. All in all, the vehicle reminds us of the 2009 Lagonda Luxury Utility Vehicle concept, which was also created around a three-box sedan shape and also based on a Mercedes platform, GL-Class in that case. It did not yield a production version, but maybe the Vision Ultimate Luxury will. Related Video: Featured Gallery Vision Mercedes-Maybach Ultimate Luxury View 9 Photos Image Credit: Mercedes-Maybach Green Beijing Motor Show Maybach Mercedes-Benz Concept Cars Electric Luxury mercedes-maybach