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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

In case you forgot, the Dubai Police supercar fleet is the coolest

Ever wonder why the Dubai Police have a fleet of vehicles worth millions and millions and millions of dollars? Why it has a Bugatti Veyron and a Bentley Continental and a Mercedes-Benz SLS AMG with sirens and light bars? Well, here's the reason. This video shows the fleet on display on the Emirate's roads and highways, while also reaching out to the people the police are meant to protect. It's an impressive display of machinery, to be sure. Alongside the Bentley, Bugatti and Mercedes, we spy a Ferrari FF, a Brabus G-Wagen, a BMW M6, a Nissan GT-R, an Audi R8 and a McLaren MP4-12C (although the latest Dubai Police car, the Lexus RC F, is absent). The video even has a very cinematic look and feel to it, which works well with the night scenes and the blues-and-twos of the exotics cruisers. News Source: Dubai Police via YouTube Audi Bentley BMW Bugatti Ferrari McLaren Mercedes-Benz Nissan Luxury Performance Videos dubai ferrari ff mclaren 12c

Mercedes-Maybach G650 Landaulet is the ultimate safari machine

Update: A Mercedes representative has informed us that the Mercedes-Maybach G650 Landaulet will not be available in the United States. The text has been updated to reflect this. Vehicles such as the Mercedes-Benz G63 AMG 6x6 and G500 4x42 are all well and good, but they have one key issue: They simply aren't extravagant enough. Now we know that sounds insane because one of those vehicles has six driven wheels and the other is available in tennis-ball green. But they must not be decadent enough because Mercedes went a step further with the new Mercedes-Maybach G650 Landaulet. While the most obvious change here is the soft-top, which will make this perfect for the wealthy to view wildlife on private safaris, we should start under the hood. The previous two monster G-Wagens made do with lowly V8s. This one features a twin-turbocharged V12 making 630 horsepower and 738 lb-ft of torque. Like its predecessors, this G650 uses a four-wheel-drive system with front, center, and rear differential locks, and sends power to solid portal axles front and rear. These axles move the differential and drive axles above the wheel centers for additional ground clearance. Inside, the rear passengers will be in the lap of luxury, even while the driver is navigating particularly harsh terrain. The soft top can be electrically raised or lowered, as can a glass partition to the driver's compartment. The two individual rear seats can be fully reclined, and leg rests deploy from below, taking full advantage of the truck's long wheelbase. This would likely make for an amazing vehicle for stargazing. The passengers also have access to folding tables, 10-inch LCD displays, and heated, cooled, and illuminated cup holders. Only 99 of these G650s will be built. Mercedes will show the SUV at this year's Geneva show, and it will hit the market this fall. Mercedes hasn't announced pricing, but expect it to be exorbitant. Not that matters for American buyers, since a Mercedes representative told us it won't be offered in the States. For buyers in countries where the G650 will be available, they will have the option of four interior color schemes, three soft-top colors, and four paint hues. Related Video: