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Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

Race recap: 2015 Singapore Grand Prix full of odd sideshows

What greeted the Formula One teams in Singapore? Confusion. The haze was so thick that observers wondered if the race would be held at all. Then practices began, and Mercedes-AMG Petronas driver Nico Rosberg took the first one, but the team fell away after that. Mercedes said it couldn't get the tires turned on, but no one believed the Silver Arrows was in genuine trouble. Then qualifying set the confusion in stone. Ferrari driver Sebastian Vettel laid down the best time in Q3, taking the team's first pole position since Germany in 2012. Daniel Ricciardo got his Infiniti Red Bull Racing into second, about one tenth behind Vettel. (That may make the team feel better after Ricciardo publicly asked for a better engine than the current Renault unit, and team advisor Helmut Marko said the outfit will quit F1 at the end of this year if it can't get a stronger powerplant for 2016.) Kimi Raikkonen put the second Ferrari in third, Daniil Kvyat put the second Red Bull in fourth. And only then came the Meredes'. Lewis Hamilton's best got him fifth, the Brit saying, "We don't really know what we have got wrong. For some reason the tires are not working on the car. We do the warm-up the same as everyone else and then you see someone one second up the road." For added emphasis on the reversal of fortune, his time was 1.6 seconds behind Vettel's. Teammate Rosberg is next to him in sixth, a further half a second back. Williams is still a hurting a bit on slow tracks, so Valtteri Bottas could only get into seventh ahead of Max Verstappen in the Toro Rosso and teammate Felipe Massa in ninth. When the red lights went out, the 2015 Singapore Grand Prix would get both less interesting and more interesting all the way to the final lap. The men up front got good getaways, and the order into Turn 1 was Vettel, Ricciardo, and Raikkonen. The race finished with those three in that order, never having conceded position. Vettel's Ferrari enjoyed the track so much that he laid a second per lap into Ricciardo for the first five, then relaxed. He'd let the gap come down later in the race a couple of times, but any time he wanted to see what his mirrors looked like without anyone in them he'd take off again. Rosberg took fourth position after holding down sixth for the first stint. It looked like he'd have an even worse day - for a Mercedes driver - when he had problems getting his car started and onto the grid before the race.

Automakers' sound systems: Crank it, don't yank it

Years ago, one of the first things most music lovers did after buying a new vehicle was drive to an aftermarket stereo shop to get the crappy stock components swapped for better gear. And you'd typically get not only better sound but also more bang (and boom) for your buck. But in the past decade or so, the overall quality of OEM audio has dramatically increased, while car electronics became more complex, removing the incentive for most new vehicle owners — and all but the most hardcore DIYer — to start from scratch. In 2010, I did a comparison of the average costs for OEM electronics vs. similar offerings from the aftermarket, and back then automakers' stock premium systems were by far the best bargain — and are probably an even better value now. The premium 14-speaker, 1,200-watt JBL system in the all-new 2019 Toyota Avalon is a prime example of this trend. It's standard on the top two Limited and Touring trims and is available as a $680 audio upgrade on the XLE and XSE. I doubt you can even buy 14 speakers and 1,200 watts of amplification from the aftermarket for 700 bucks, much less have it all installed. And because the system is bundled with Toyota's Entune infotainment system, Apple CarPlay and a surround-view camera, removing the head unit means you would likely lose these features. Another advantage of OEMs and their audio partners is they can design the car around the audio system. In the past, automakers would typically place speakers where convenient for packaging, not for optimal sound reproduction, and audio engineers were forced to compromise. But as with the Avalon's premium JBL audio system, this is starting to change. At a recent behind-the-scenes peek for media into the process of developing the system, Toyota and Harman engineers delved into the minutia of sealing the inner panel of the front doors to create an enclosure for 6x8-inch woofers, making space in the pillars for JBL horn tweeters and extensively measuring the acoustic properties of the interior to tune the sound to the space. I'm met some creative and skilled car stereo installers, but none with a degree in psychoacoustics. The system is also the first to feature Quantum Logic Surround that creates a multi-channel listening experience from two-channel sources. And it includes Harman's Clari-Fi processing that "rebuilds key details lost" in compressed audio formats used by streaming music services and MP3s.