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Project Maybach is an absurd, awesome off-road electric coupe

Mercedes has created some mighty unusual concepts for the Maybach luxury brand. The Exelero high-speed test car and the Ultimate Luxury SUV sedan come to mind. But the Project Maybach, designed in collaboration with late fashion designer Virgil Abloh, may be the wildest yet, being an electric off-road coupe. It's not just the fact it's a two-door off-road coupe. It's the fact that it's a nearly 20-foot-long two-door off-road coupe. And it has very traditional proportions and lines, with a gargantuan front end, and a somewhat less gargantuan rear end. It's squared-off, but in a more elegant, midcentury luxury car way than say, a Hummer. And of course, it has a huge chrome grille and highly embellished taillights, complete with Maybach logos. And yet, this old-school coupe sits high off the ground. It rolls on small, steel-style wheels with chunky tires. It even has skid plates, bolt-on fender flares, rock rails and a roll cage with a roof basket. It's all painted in a matte tan paint that makes it look like a desert-ready expedition vehicle. It's even arguably practical for expedition work. The somewhat spartan-looking interior has tan leather seats that recline fully flat for sleeping. Being an electric car with long areas unoccupied by people, plus that roof basket, it likely has loads of cargo space. On the hood are solar panels that might provide a bit of range, but would at least be handy for recouping some power for accessories. The interior seems to have additional storage bins and tools stowed in special compartments around the cabin. As for the actual performance and range, well, Mercedes has nothing specific. That's not entirely surprising, since this seems to be solely a design exercise. As such, don't expect to see a production model anytime soon. Then again, off-road luxury vehicles are certainly popular. Maybe Mercedes would consider it if there were enough seriously wealthy customers expressing interest. Related video:

Clark Gable's 1955 Mercedes-Benz 300SL Gullwing doesn't sell, then does sell for $1.85 million [UPDATE: w/video]

How much extra value does previous celebrity ownership add to of a car? Really, there's no way to know until the car in question hits the auction block and bidders start raising their hands. In the case of the 1955 Mercedes-Benz 300SL Gullwing you see above, the celebrity owner is none other than Clark Gable, who purchased it new. After Gable's death in 1960, the car changed hands a few times before settling with Charles Wood in 1975.
A high-dollar restoration was performed in 1989, and period accessories added by Gable himself were kept in place, including the Rudge knock-off wheels and Nardi steering wheel. Any Mercedes-Benz 300SL is worth a big chunk of money. In the case of Clark Gable's old Gullwing, the bidding stalled at $1.9 million here at the 2013 Barrett-Jackson auction in Scottsdale. As one of the 5000-series cars, this 300SL carried a reserve, and a bit of after-the-fact dealmaking saw the car change hands for $1.85 million.
You can see our high-res image gallery above, and the car's official auction description below.

Maybach lost upwards of $500k on each vehicle sold

Daimler is shuttering Maybach in 2013 after seven years of production. In that time, the company's ultra-ultra-luxury arm managed to sell just 3,000 units, and CAR reports Daimler lost somewhere around $500,000 on each and every one of them.
Even with a ludicrous price tag of over $370,000 for an "entry" Maybach 57, the brand couldn't quite recoup the dizzying $1.33 billion Daimler poured into it since its (re)inception. Rumors ignited over a possible tie up with Aston Martin that would have resulted in a range of new and attractive models, but Daimler has instead decided to snuff out Maybach altogether.
We can hardly blame them.