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Mercedes C111 concept in commercial spoof A Fistful of Wolves

A Fistful of Wolves is a spoof of fashion advertising, commissioned by Mercedes-Benz to spread a cheeky word about Berlin Fashion Week. Yet, in the lampooning of sartorial gobbledygook, plenty of automotive advertising gets doused with cold water, too - like the ads that subscribe to the importance of being earnest (looking at you Matthew McConaughey and Kate Walsh), or the ones that try to convey just how unimaginably cool you'll be once you've jumped into the three-year-lease hole (looking at you, um... Mercedes-Benz and every other German luxury brand). We appreciate a brand that can make fun of itself, though. Led by Australian Justin O'Shea driving the Mercedes C111 through Berlin, it's beautiful satire as O'Shea tries to be fashion-forward while his friends go on about their daily lives, wondering why he never seems to be listening until he's offered cake, or why he's trying to walk in slow motion. Check it out in the video above. News Source: Mercedes-Benz via YouTube, Car and Driver Celebrities Humor Marketing/Advertising Mercedes-Benz Coupe Concept Cars Videos spoof

Mercedes-AMG to phase out 5.5-liter V8 after next year [UPDATE]

UPDATE: A previous version of this story indicated that AMG's 6.0-liter twin-turbo V12 was still mated to a five-speed automatic transmission, however the latest models (including the S65 AMG sedan and coupe, SL65 roadster and G65 sport-ute are equipped with the newer seven-speed unit. Mercedes also reached out to point out that the 5.5-liter engine will be phased out gradually, not overnight. There's a lot to love about AMG's 5.5-liter twin-turbo V8. It produces as much as 577 horsepower and 590 pound-feet of torque, and delivers blistering performance to even the heaviest of vehicles. But try not to get too attached, because like its 6.2-liter, naturally aspirated predecessor, it's not long for this world. The latest word comes from Autocar, which reports that Mercedes will release the last applications for the 5.5 biturbo within these next two calendar years in the new GLE63 AMG and upcoming S63 AMG convertible. After that, even though it was only introduced in 2011, it will be phased out. Fortunately Affalterbach has a worthwhile successor already in place in the 4.0-liter twin-turbo V8 from the Mercedes-AMG GT. The smaller powerplant, already in store for the new C63, is already producing 503 hp and 479 lb-ft in S spec. That's still shy of the larger unit's output, but where the 5.5 is nearing the end of its production cycle, the 4.0 is just starting out. Of course the 4.0-liter biturbo isn't the only engine AMG is making these days. Smaller models (based on the front-drive platform) employ the 45-designation, high-output 2.0-liter turbo four. Models at the very top of the lineup, however, use a 6.0-liter twin-turbo V12 that may be a dinosaur, but with 621 hp and 738 lb-ft of torque on tap, still can't be beat.

X1, 3 Series power BMW back into global luxury autos sales lead

BMW managed to eke ahead of Audi for the global luxury sales crown in February. According to Bloomberg, BMW saw deliveries swell by 7 percent in February, besting the 3.2 percent jump enjoyed by Audi and giving BMW a 407-unit delivery lead over its rival last month. Mercedes-Benz, meanwhile, continued to falter, with the brand selling some 37,229 fewer machines than BMW, whose factories are running at full capacity to keep up with demand. Models like the X1 (shown above) enjoyed a sales increase of 40 percent in February while the company's bread-and-butter 3 Series jumped by 26 percent.
Mercedes-Benz hopes to stem its continued market share loss with the addition of the entry-level CLA sedan to its portfolio in April. The company is set to roll out an updated version of its cash-cow E-Class at the same time, and a new-generation S-Class will follow along shortly thereafter. Meanwhile, the company is increasing production to meet demand for its A and B-Class models.