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Daimler cutting Mercedes and Smart prices by 18% in Switzerland

Automakers including Daimler and PSA are now offering substantial discounts in Switzerland to make it more affordable for Swiss customers to buy their cars, according to the latest from Bloomberg. The move, instituted by two of Europe's largest automakers, comes in response to the surprise decision last week by the Swiss National Bank to suddenly abandon its longstanding policy of capping trading of the Swiss Franc to 1.20 francs per euro. The policy has sent the value of the franc soaring, making imports into Switzerland less expensive while increasing the value of its exports. The discounts being offered by the automakers could therefore be viewed more as price adjustments to better match the changing currency value rather than an actual incentive. But whichever way you look at it, a new Mercedes or Smart will now cost Swiss buyers 18 percent less than the list price, while Peugeot and Citroen dealers in the Confoederatio Helvetica are chopping 1,000 francs ($1,144) off the price of a new passenger car or 1,500 francs ($1,716) for a new commercial vehicle. Conversely, high-end Swiss watchmakers like Rolex and Patek Philippe are looking at increasing their prices to keep up with the currency fluctuation, particularly in Japan, where the yen has dropped 17 percent against the franc in the past few days. News Source: BloombergImage Credit: Sandro Campardo/Keystone/AP Mercedes-Benz smart Car Buying Citroen Peugeot switzerland

Geely wants to be a tech-sharing 'friend' of Daimler in $9B bet

Chinese carmaker Geely has built up an almost 10-percent stake in Daimler in a $9 billion bet by its chairman that he can access the Mercedes-Benz owner's technology in the growing battle for the future of automotives. The purchase by Li Shufu, Geely's founder and main owner, means China's largest privately-owned automaker is now the biggest shareholder in Germany's Daimler. Geely said on Saturday there were no plans "for the time being" to raise the stake further. Instead, it will seek to forge an alliance with Daimler, which is developing electric and self-driving vehicles, to respond to the challenge from new competitors such as Tesla, Google and Uber. "No current car industry player is likely to win this battle against the invaders from outside without friends. To achieve and assert technological leadership, one has to adapt a new way of thinking in terms of sharing and combining strength. My investment in Daimler reflects this vision," Li said. "Daimler is pleased to announce that with Li Shufu it could win another long-term orientated shareholder, which is convinced by Daimler's innovation strength, strategy and future potential," the German company said in a statement. Geely officials plan to travel to Stuttgart to meet Daimler executives early next week and also hope to meet top German government officials in Berlin, two sources familiar with the matter told Reuters. The Chinese firm plans to use the meetings to underline that it intends to be a supportive long-term investor, they said. Daimler had no immediate comment on any meetings. Geely and the German economy ministry declined to comment. Chinese investors in German technology companies have tended to take a consensual approach, buying incremental stakes in companies such as robotics firms Kuka and Kion, typically after long consultation with management and other stakeholders. In November, Geely asked Daimler to issue new shares so it could buy a stake, as a way to access Mercedes-Benz technology for electric cars and trucks, including battery technology, to help Geely comply with a Chinese crackdown on pollution. But the German company turned down the offer saying it did not want to dilute existing shareholders, sources at the time told Reuters. Li changed tactics, and quietly amassed a stake of 9.69 percent worth $9 billion at Daimler's current share price.

Mercedes FWD platform to last until 2018, convertible and two-seater future uncertain

Mercedes-Benz seems to be expecting a lot of success from its front-wheel-drive CLA-Class. Automotive News is reporting that the sub-C-Class sedan could grow when its second generation arrives in 2018.
The current FWD platform for MB underpins the CLA, the B-Class, the GLA-Class, and the A-Class. The B-Class will arrive in North America as an EV for spring of 2014, while the production GLA crossover will arrive three to four months after that. The five-door A-Class won't be crossing The Pond. Sad faces all around.
According to AN, another model will be based on the front-drive architecture, but it won't be coming to the US market. Set to arrive next year, rumors are that it'll be a wagon version of the CLA, sort of like the ill-named five-door CLS Shooting Brake that is also a Europe-only item.