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Recharge Wrap-up: Mercedes gets F1 efficiency, EV charging in Vermont, VW e-Golf to use Bosch

Efficiency equals performance, especially in the case of Formula 1 racing. The Mercedes AMC Petronas team points to several key efficiency technologies it uses to get the most out of its cars. And if their utter dominance so far this season is testament to this relationship, perhaps we should pay attention. Mercedes highlights hybrid tech, turbocharging, aerodynamics, lightweight construction, tribology (both in making internal components and lubricants more slippery) and simulation as crucial to getting around the track faster than anyone else. These just happen to be some of the same things that make the cars we drive on public roads more fuel-efficient. Learn more in the press release below. It's a good read. Brammo, maker of sweet electric motorcycles, is teaming up with TEAM Industries to make drivetrains for electric vehicles. TEAM, which specializes in drivetrain technology, will also become an investor in Brammo as part of the partnership. "The electric vehicle market is a growth market," says TEAM CEO and President David Ricke, "and TEAM and Brammo will be providing a wide range of solutions for OEM manufacturers." Read more over at EV World. Vermont celebrated the installation of a new EV charging station as part of a Green Energy Corridor between Boston and Montreal. When finished, drivers will be able to make the whole trip in an EV with access to charging along the way. For $5, customers can charge their vehicle in about 30 minutes at the Red Hen Baking Company in Middlesex. There are currently only about 700 EVs on the road in Vermont. The state has a goal to get 90 percent of its energy from renewable sources by 2050, and getting more EVs on the road is crucial to that mission. Vermont hopes that expanding the charging infrastructure will convince more people to go electric. Read more at Vermont Public Radio's website. For it's new e-Golf, Volkswagen will use Bosch chargers for home installation and ChargePoint stations at its dealerships. Bosch will have various 240-volt options for the home, and will also provide installation. e-Golf customers will also get a free ChargePoint membership, and will have access to the company's network of charging stations worldwide. The 2015 e-Golf goes on sale in the US later this year. Read more in the press release below. Synergies between F1 and Road Car Development: Efficiency equals performance In Formula 1 Racing, performance is everything.

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Car2go introduces four-seat Mercedes B-Class vehicles

Easily identified by its huge fleet of blue-and-white Smart Fortwos in cities around the world, Daimler's Car2go car sharing service is growing in Canada – both in the number of vehicles and the doors that they have. For the first time in North America, the company is renting a model with a usable backseat thanks to a new pilot program bringing 75 examples of the Mercedes-Benz B-Class to Toronto, Vancouver, and Calgary. The point of adding these hatchbacks to the ranks is to offer an option for those seeking more than the paltry room that the ForTwo offers. Car2Go imagines people using the B-Class to haul extra people in the back or just for the added cargo space. The vehicles wear the same blue-and-white look as the rest of the fleet, but they're specially identified for users in the smartphone app. Best of all, for this pilot program, their rental cost is the same 41 cents per minute as the tinier Smarts. The car sharing service has already started testing the waters of offering the B-Class in Germany. Its Car2Go Black pilot program was announced last year and placed 100 of the hatchbacks in both Berlin and Hamburg. car2go Just Got A Lot More Spacious Carsharing Leader Introduces Four-Door Vehicles For The First Time In North America AUSTIN, Texas, Sept. 28, 2015 /CNW/ -- car2go N.A., LLC, the market leader for one-way carsharing in Canada, announced today that car2go will be introducing 75 four-door vehicles to its fleet in Toronto, Vancouver and Calgary. The pilot program, which officially launches today, provides over 300,000 car2go members in Canada exclusive access to the Mercedes B-Class vehicle, a roomy, versatile alternative to car2go's signature smart fortwo vehicle. The new four-door vehicles are also equipped with the latest car2go technology, allowing members the ability to control their entire car2go experience seamlessly through the official car2go smartphone app. car2go will be introducing 75 four-door vehicles to its fleet in Toronto, Vancouver and Calgary. CLICK TO TWEET: car2go introduces Mercedes vehicles in Canadian markets for the first time http://c2g.cc/Gdscbf "As our members embark on new life chapters – whether moving to a new residence or growing their family – we want to continue providing an affordable and convenient transportation option that allows them to go wherever life takes them," said Paul DeLong, President and CEO of car2go N.A.