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The Scaldarsi Emperor I is a Mercedes-Maybach S600 taken to 11 on the bad-taste scale

The custom car world is filled with vehicles designed by people that don't know when to quit. The Scaldarsi Emperor I, shown here in all its awful rose-gold glory, appears to have been designed by an enthusiast of the KFC Double Down. It's a hideous creation and we can't let it pass without saying so. We also can't look away. Scaldarsi's so-called "artists" have thoroughly reworked what was a perfectly wonderful Mercedes-Maybach S600. In addition to the 24-karat rose gold accents, the company has crafted a new front fascia and modified the side and rear treatments. Inside, the general S600 shape remains, but new leather and wood cover nearly every surface. Your insane imagination will not be tamed, as there are 24 colors for the leather, 24 types of animal hides, 78 types of wood, and 16 exterior body colors available. The result, at least in the publicity shots, is a mix of awkward textures and seats that look like a pile of colorful marshmallows. Those interested in purchasing an Emperor I can option custom-engraved champagne glasses, matching tote bags, and even an Emperor Edition Rolex watch. If the standard key fob is too common for your taste, they'll make you one custom. Watch out for that Scaldarsi logo, though – it looks mean enough to rip through your pocket and take a chunk out of your leg. We will give Scaldarsi credit for wisely letting Brabus handle the power. The Emperor I uses the 6.3-liter twin-turbocharged V12 from the Brabus Rocket 900. This 888-horsepower monster is a tuned version of the V12 AMG uses in the S65, SL65, and G65. The Emperor I has an estimated 0-60 mph time of just 3.7 seconds, which is quick enough to leave stoplights before anyone recognizes you behind the wheel. Scaldarsi is asking a mere $1.5 million for each of 10 examples being created. If you miss out on the Emperor I or are some kind of twisted completist that needs one of each, this just the first in a series of customs the company will offer. Next up is the Emperor II (a Mercedes-AMG S65 Coupe), which will be followed by the Emperor III (Bentley Bentayga), Emperor IV (Mercedes-AMG G65), and Emperor V (Bugatti Chiron). Lord help us all. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Mercedes-Maybach Pullman stretches its way to Geneva

Mercedes-Benz is known the world over for producing luxury automobiles, but even among Benzes there's a hierarchy. The S-Class sits at the top of the Mercedes range, the Maybach at the top of the S-Class, and what you see here sits at the top of the Maybach line. It's the new Pullman limousine, and it arrives on the 50th anniversary of the original. Stretching a massive 21.3 feet, the new Mercedes-Maybach Pullman is even longer than the previous Maybach 62 by a full foot, and a good 3.5 feet longer than the standard-wheelbase Mercedes-Maybach S-Class, or two feet longer than the G63 AMG 6x6. In other terms, it's over a foot longer than the Rolls-Royce Phantom EWB, and the better part of a yard longer than even the Cadillac Escalade ESV. Heck, you could just about fit Benz's other flagship, the Mercedes-AMG GT, inside the new Pullman's 14.5-foot wheelbase. As if that's not enough, it also stands 3.9 inches higher than a standard S-Class to the benefit of its imposing presence and interior space. Should you be so fortunate as to be graced with an invitation to step inside, you'd find an interior entirely clad in leather with four seats: two recliners and two fold-down seats facing backwards. Those principal rear seats can recline between 19 and 43.5 degrees and offer an extensive array of individual adjustments to cater just-so to the occupants' individual preferences. Ingress and egress are enabled by larger rear doors that open in front of – instead of next to – those rear seats to enhance the privacy of the traveling dignitaries, who will be able to monitor the state of affairs through the analog thermometer, speedometer and clock mounted in the roof liner. They'll also enjoy privacy thanks to the electrically operated glass partition wall with an 18.5-inch monitor mounted in front of it and a choice of Burmester sound systems. Long the favorite of heads of state and captains of industry, the new Pullman will be unveiled at the Geneva Motor Show now just weeks away. We don't doubt that Mercedes will offer its customers a choice of engine options (as long as they're capable of motivating the new Pullman's assuredly substantial heft), but most suitable to the task will of course be the 6.0-liter twin-turbo V12 with its 523 horsepower and 612 pound-feet of torque.

Watch Schumacher's hot lap of N"urburgring in Mercedes F1 car

In advance of the Nürburgring 24-hour race last weekend, Mercedes-Benz put on a demonstration that had Michael Schumacher playing catch-up in a Formula One car against four examples of AMG metal. There were four cars sent off in staggered starts before Schumacher: an A45 AMG, E63 AMG 4Matic, SLS AMG Black Series, and an SLS AMG GT3 car. "Mr. Formula One," as the German television commentators call him, left three minutes after the SLS AMG GT3.
There are two videos of Schumacher's lap, the first is on-board footage - and even though there were several GoPros on the car the POV never cuts away from the front wing. You can hear the throttle and tell he's not pushing it, you can also tell how bumpy the track is. The second video is footage from the German Sport1 channel - with commentary in German - that shows all the cars taking off and takes the aerial view of proceedings. He looks to be going a lot faster in that one. You can compare and contrast yourself with the videos below.
Oh, and it's worth noting that, even with the likely restricted car, and the made-for-TV environment, Schumi turned in a quick lap. The nose camera shows the F1 car start to slow down on the back straight, near the start/finish line, right around the modern-length track record time of six minutes and eleven seconds.