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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Race Recap: Abu Dhabi GP is reversals, luck, leanness and last dances

We weren't sure if Alter Ego Nico Rosberg, the one who flew into Brazil and showed Mercedes AMG Petronas teammate Lewis Hamilton that he knew also knew how to grab an entire race weekend by the scruff of the neck, arrived in Abu Dhabi. In both Friday practice sessions Hamilton showed Rosberg the way. Then on Saturday, Alter Ego Rosberg took over, taking the last Free Practice session and then pole position by a whopping four-tenths of a second over Hamilton. Thanks to the gimmicky and soon-to-be-obliterated spectre of double points, if Rosberg won the race and Hamilton finished lower than second, the World Championship would remain in German hands. Behind Hamilton came the Williams duo, again, with Valtteri Bottas ahead of Felipe Massa. Daniil Kvyat did swell to put his Toro Rosso in fifth, Jenson Button was just as swell getting his McLaren into sixth. Kimi Raikkonen outqualified his Ferrari teammate Fernando Alonso for the third time this year, the pair taking seventh and eighth on the grid. Kevin Magnussen lined the second McLaren up in ninth, Jean-Eric Vergne making the top ten for Toro Rosso in his last race for the team. To be clear, that was the final grid for race: Daniel Ricciardo and Sebastian Vettel had both qualified in the top ten but were sent to the back of the grid when their Infiniti Red Bull Racing front wings were deemed illegal. They'd start from the pit lane, which was still ahead of Romain Grosjean in the Lotus, who took so many penalties for new engine components that he started the race in Turkey. At lights-out on Sunday, well, it was pretty much lights out. That's when Hamilton got the start of the year, bolting off the line so quickly it didn't take him 100 meters to get in front of Rosberg. The Brit took Turn 1 in the lead, then laid more than a second into the German on the first lap. Rosberg kept close, about 2.5 seconds back, but it was Hamilton's race to lose and everyone knew it; barring a reliability issue or the kind of driving mistake Hamilton hasn't made all year, Britain would have its fourth double world champion. Rosberg was left asking his engineer what kind of strategy they might use to claim first place. That reliability issue did come, but it struck Rosberg on Lap 26 when his entire Energy Recovery System failed, robbing him of 160 horsepower and taxing his brakes.

Volvo, Daimler, Traton join forces to build electric truck charging network

Volvo Group, Daimler Truck and Volkswagen's AG heavy-truck business the Traton Group announced on Monday a non-binding agreement to build a network of high-performance public charging stations for electric heavy-duty long-haul trucks and buses around Europe. The news was first reported by Reuters. The three major European automakers will invest ˆ500 million (~$593 million USD) to install and operate 1,700 charging points in strategic locations and close to highways. They intend to finalize the agreement by the end of this year and start operations next year, with the hopes of increasing the number of charge points significantly as the companies seek additional partners for the future joint venture. The venture is meant to be a catalyst to prepare for the European Union's goals of carbon-neutral freight transportation by 2050. One of the main deterrents for both individuals and freight companies for switching to EVs has historically been a lack of charging infrastructure. By building that infrastructure, Volvo, Daimler and Traton can also expect to boost their own sales of electric trucks and buses. “It is the joint aim of EuropeÂ’s truck manufacturers to achieve climate neutrality by 2050," Martin Daum, CEO Daimler Truck, said in a statement.  "However, it is vital that building up the right infrastructure goes hand in hand with putting CO2-neutral trucks on the road. Together with Volvo Group and the Traton Group, we are therefore very excited to take this pioneering step to establish a high-performance charging network across Europe.” The partnership between Volvo and Daimler isn't unprecedented. In May, the two competitors teamed up to produce hydrogen fuel cells for long-haul trucks to lower development costs and boost production volumes. This latest venture is another signal that major companies are banding together to solve climate-related issues in the industry. European car industry association ACEA has called for up to 50,000 high-performance charging points by 2030. Traton CEO Matthias Gruendler told Reuters that roughly 10 billion euros would be needed to build out Europe's infrastructure to be fully electrified by 2050. According to a statement released by Volvo, this venture is also a call to action for others with a stake in the industry, like automakers or governments, to work together to ensure the rapid expansion needed to reach climate goals.