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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

2015 Chinese Grand Prix shines bright sun on the dark days of racing

Yes, we tuned into the Formula One Grand Prix in Shanghai China to see a race. But we all know we really tuned in to see if Ferrari, or any other team, could make it a competitive race with Mercedes-AMG Petronas. Based on qualifying, things didn't get off the best of starts: Lewis Hamilton made it four-out-of-four at the front, leading all three Free Practice sessions and then taking pole position in his Mercedes. Nico Rosberg is making the most of his time in the simulator, getting closer to Hamilton as the months go by. This time he lined up in second, just 0.042 in arrears. Ferrari did its best to temper expectations after Malaysia. Even though Sebastian Vettel qualified in third, almost a second behind Hamilton, the Scuderia's race pace is still considered a danger. Kimi Raikkonen's final hot lap went sour in Turn 3 and dropped the Finn to sixth place on the grid. In between the Ferraris, Williams is another team desperately working to maintain its advantage, and both of its drivers capitalized on Raikkonen's misfortune. Felipe Massa took fourth, Valtteri Bottas was in fifth. Daniel Ricciardo led the Infiniti Red Bull Racing charge in seventh, ahead of Romain Grosjean in the Lotus earning a spirits-lifting eighth. The two Saubers continue to show how good the Ferrari engine is, with Felipe Nasr taking ninth position and teammate Marcus Ericsson in tenth. Yet when the lights went out, so did the racing, for the most part. At the end of the first lap, because of some excellent moves by Raikkonen on both Williams' and a terrible start by Ricciardo that dropped him to seventeenth, the order was Hamilton, Rosberg, Vettel, Raikkonen, Massa, Bottas, Grosjean, Nasr, Ericsson, and Pastor Maldonado in the Lotus rounding out the top ten. At the end of the race, the only positions that had changed were the final two: Ricciardo had a laps-long battle with Ericsson, passing, getting repassed, then passing again to take ninth for good, with Ericsson finishing tenth. Maldonado suffered the worst in a battle with Jenson Button in the McLaren, when Button misjudged the entry into Turn 1 for a pass and clouted the back of the Lotus. Button was able to finish but Maldonado had to retire. Yes, there were some decent moments in between, like Bottas getting by Massa at the start, then Raikkonen getting past Massa in the first few corners and the Finn's move on Bottas also letting Massa through.

Recharge Wrap-up: Mercedes-Benz B-Class Electric Drive goes on sale in Europe, Spain gets Nissan Leaf taxis

The new Mercedes-Benz B-Class Electric Drive goes on sale in Europe on November 3, with deliveries starting before the end of the year. Developed with the help of Tesla, the new electric B-Class offers more than 132 kilowatts (177 horsepower) and 250 pound-feet of torque. It features Economy Plus, Economy and Sport driving modes. An optional radar support system uses the collision prevention assist sensors to help make smarter decisions about when and how to use the regenerative braking. The B-Class Electric Drive also offers an optional Range Plus button, which can unlock more battery capacity when charging for the occasional longer drive. Learn more in the press release below. Racing returns to the streets of Miami for the first time in more than a decade for the Formula E Miami ePrix on March 14, 2015. Formula E has revealed the track layout, which takes the race around the Miami Heat's home court, American Airlines Arena, along the Biscayne Bay. "This event will help to make Miami more of a sports city," says Mayor Thomas Regalado. "In addition, we will show the younger generations that you may have motor racing without noise or pollution." Read more about the event at the Formula E website and see the track layout in detail here. Hyundai has delivered the first ix35 Fuel Cell vehicles to customers in the UK, including clean energy company ITM Power. ITM is responsible for three of the hydrogen refueling stations being built around the EU as part of the Hydrogen For Innovative Vehicles project - the same project that helped bring the Hyundai ix35 (also known as the Tucson) Fuel Cell to Europe. ITM's 700-bar hydrogen stations will be built in London by Spring 2015, each with its own electrolyzer system on site. In the meantime, ITM will use the ix35 for commutes between London and Sheffield, refueling at a site that uses wind-generated electricity from an on-site turbine to power the electrolyzer to make the hydrogen. Learn more in the press release below. Demand for aluminum is expected to climb as China builds more electric cars. Aluminum supplier Novelis says demand will likely increase 30 percent annually for the next 10 years in China, Japan and Korea, and possibly more depending on how China's plan to increase EV use and decrease air pollution shakes out. Read more at Bloomberg. Barcelona and Madrid have received their first all-electric taxis in the form of Nissan Leaf EVs.