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Mercedes to roll out C63 AMG late in 2014 with 4.0L V8

The new 2014 Mercedes-Benz C-Class is upon us, launching initially in North America with turbocharged four-cylinder C300 4Matic and six-cylinder C400 4Matic flavors. But that's only the tip of the proverbial iceberg when it comes to the vast array of powertrain configurations that will be offered in the new C-Class in markets around the world. Orders will soon be rolling in for gasoline, hybrid and diesel engines with four, six or eight cylinders, driving the rear wheels or all four, with the seven-speed automatic transmission soon to be replaced by a new nine-speed unit. But what enthusiasts are really looking forward to is the next C63 AMG.
As BMW has done with the M3 (and new M4), Mercedes has gradually ratcheted up the cylinder count in its AMG C-Class, graduating from the 3.6-liter V6 in the original C36 AMG to the 4.3-liter V8 in the C43 AMG, then the 5.5-liter V8 in the C55 AMG before going the distance with the sublime 6.2-liter V8 in the C63 AMG. Like its rivals, Mercedes is expected to use turbochargers as a replacement for displacement in the next model, but unlike its Bavarian rival, it won't be losing any cylinders in the process.
Skipping the 5.5-liter twin-turbo V8 that has gone on to power other AMG models, the next C63 AMG is still expected to introduce a new 4.0-liter twin-turbo V8 producing between 450 and 500 horsepower. It'll also reportedly keep the same seven-speed automatic transmission (instead of switching to the new nine-speed), but the jury's still out on whether it'll come with rear- or all-wheel drive (or offer buyers the choice). The downsized V8 - codenamed M177 - is then expected to find its way into other models, but the C-Class will be the first to get it when it arrives before the end of the new year ahead.

Mercedes confirms first AMG Sport models for Detroit

If you're looking for a sportier Mercedes-Benz but can't quite make the leap to a full-on AMG model, we've got some good news for you: the German automaker is about to expand its performance portfolio with a more accessible AMG Sport range. Set to bridge the gap between a standard Mercedes fitted with an AMG Sports package and a complete AMG performance variant, models in the the new AMG Sport line will feature upgraded engines, suspensions and brakes. They'll even have "all-wheel drive as standard in selected markets" (almost certain to include ours). Affalterbach has confirmed that the first two AMG Sport models will debut at the upcoming Detroit Auto Show in January. Though it's not saying which models will hit the stage, the teaser image above suggests that one of them will be the new MLC crossover coupe (or whatever it'll be called under the new nomenclature), while the other is almost certain to be the new C450 AMG Sport sedan. The launch of the AMG Sport line is part of the brand's effort to double its 2013 sales figures by 2017 to top over 40,000 units per year globally. With the AMG Sport line joining the standard AMG and AMG S models, the sub-brand is considerably expanding its product portfolio to cater to more customers and budgets, and will give Mercedes a vehicle range to challenge Audi S models and the BMW M Performance range. MERCEDES-AMG UPS THE ANTE - Growth strategy aimed at new market segments - Doubling of global sales targeted by 2017 - Premiere of the new AMG Sport models at the North American International Motor Show in Detroit Affalterbach - The sports car and high-performance brand Mercedes-AMG will achieve a new sales record of well over 40,000 units globally this year. Its entry into the compact segment and the broadening of its product range have provided the Affalterbach-based company with access to new customer groups and secured success in established and new markets. New models developed entirely in-house, such as the SLS AMG and, more recently, the Mercedes-AMG GT, consolidate the brand's success story and place it firmly on course for sustained growth. "We are proud of these successes, as they provide the basis for the next stage of our growth strategy, which we are now launching," explains Tobias Moers, Chairman of the Board of Management of Mercedes-AMG GmbH.

YouTube's Super Bowl commercial buzz list dominated by automakers [w/videos]

After Sunday's big game, YouTube will be the place to watch every commercial that you missed when you left your seat for an emergency guac refill or, as we say in Cleveland, took the Browns to the Super Bowl. That makes YouTube the nation's water cooler on Monday, and it's got some preliminary stats to share in the lead up to kickoff.
As you know, Super Bowl advertisers, particularly automakers, like to endlessly tease their big budget commercials in the weeks before the game, many times revealing them outright days in advance. Because of this, YouTube can tell us which commercials have been viewed the most so far, and their top five list is all automakers.
Kaley Cuoco appears to have been a good investment for Toyota, as her ad for the RAV4 has garnered the most YouTube views - six million and counting - among Super Bowl commercials so far. Second place goes to Mercedes-Benz, though not its actual Super Bowl commercial, but rather the teaser for it. You know, the one with Kate Upton and the car washing, which is up to 5.6 million views. Third place is Audi's Prom commercial (3.3M views), fourth goes to Volkswagen's slightly controversial Get In, Get Happy ad (3.3M views), and the fifth and final spot is bookended by the teaser video for Kaley Cuoco's commercial (3.2M views). You can watch all five in order below.