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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Daimler: 2017 the right time to launch our hydrogen fuel-cell vehicle

Zero-emissions vehicle development has never focused purely on off-the-line acceleration. So when a research executive with Mercedes-Benz parent Daimler says it's Okay that companies like Toyota and Hyundai will have a head start selling hydrogen fuel-cell vehicle, it's somewhat believable. But is Daimler really fine with being two years behind? It appears so. Daimler plans on debuting its first fuel-cell vehicle in 2017, Automotive News says, citing an interview Automobilwoche had with Daimler's corporate research chief Herbert Kohler. The German automaker estimated about a decade ago that it would be able to get fuel-cell production costs down to an "acceptable" level in 2012, but it turns out that estimate was about five years too aggressive. Daimler originally started leasing out a limited number of its F-Cell hydrogen vehicles in the US for $849 a month, though later brought that down to $599 a month. Daimler says it received a boost in its effort to accelerate fuel-cell powertrain development when it reached an agreement early last year with Nissan and Ford to work together on speeding up relevant powertrain technology. While Toyota's first fuel-cell vehicle in Japan is priced at almost $70,000 (before big government incentives kick in), Kohler says Daimler's first fuel-cell vehicle will be priced similar to a hybrid vehicle. Of course, that's a Mercedes-Benz hybrid we're talking about here, but still. Related Gallery Mercedes-Benz F-Cell View 9 Photos News Source: Automotive News - sub. req. Green Mercedes-Benz Hydrogen Cars h2

Ultra-rare Maybach 57S Coupe ordered new by Moammar Gadhafi is for sale

One of Maybach's rarest 21st-century cars is for sale in Holland, and it owes its existence to one of the most controversial African leaders in recent history. Dutch exotic car dealer Auto Leitner listed a Xenatec-built Maybach 57S Cruisero coupe ordered and customized by Colonel Moammar Gadhafi but built after his death. Short-lived German coachbuilder Xenatec chose to start with the short-wheelbase 57 rather than with the longer and more stately 62. It didn't alter the sedan's length or wheelbase; instead, it created the Cruisero by extending the front doors, removing the rear doors, and adding more rake to the roof pillars. Several other minor visual tweaks set the coupe apart from the sedan, and the interior was given a more superficial makeover. Xenatec made no mechanical modifications, so power comes from an AMG-built 6.0-liter V12 twin-turbocharged to 604 horsepower and 738 pound-feet of torque. It spins the rear wheels via a five-speed automatic transmission. Although the coupe weighs 6,000 pounds, it takes five seconds to reach 60 miles per hour from a stop. The 57S Coupe was not a hefeweizen-fueled hack job haphazardly welded together in a shed. It was authorized by Daimler, and it was engineered to the same standards as the regular-production car. Executives were confident that they could sell 100 units to politicians, entrepreneurs, oligarchs, and other wealthy people around the world, but Xenatec filed for bankruptcy and closed after making only eight when one its main investors, a Saudi Arabia-based company named Auto Kingdom, abruptly stopped funneling money into the project. Gadhafi configured Auto Leitner's 57S Coupe, which was the fourth one built, and he should have taken delivery of it in 2012, but the Libyan Civil War that erupted in 2011 and ultimately led to his death on October 20 of that year derailed those plans. It was instead sold to another buyer whose identity is unknown. What's certain is that the person who ended up with Gadhafi's Maybach rarely drove it: its odometer shows about 1,429 miles. Highly optioned, this 57S is equipped with 20-inch wheels, soft-close doors, heated and massaging individual rear seats separated by a fridge, rear tray tables, front and rear air conditioning systems, a rear-seat entertainment system, and, for good measure a fire extinguisher.