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Weekly Recap: Automakers rethink the definition of luxury

Variety is the spice of life, but it's becoming a prerequisite for luxury carmakers in the ultra-competitive US market. The Detroit Auto Show was strong evidence of this reality. It's not enough to offer attractive and well-appointed cars and SUVs anymore. Luxury brands that want to be competitive need to invest in everything from high-powered supercars to clever hybrids. To be relevant, you need to be green and mean – and everything in between. As General Motors product chief Mark Reuss said after the reveal of the 640-horsepower Cadillac CTS-V: "We are not leaving anything on the table." He was speaking for Cadillac, but he might as well have been speaking for the luxury car market. The CTS-V debuted in Detroit about an hour after Lexus surprised showgoers with the reveal of the RC F GT3 race car and then announced ambitious plans to return to competitive racing. That almost overshadowed the fact Lexus had just revealed another potent addition to its growing F line, the 467-hp GS F. View 20 Photos But for luxury brands, it's not just about maximum horsepower for well-heeled enthusiasts or decadent amenities for the Grey Poupon set. Strong competition from all corners has forced automakers to refine and expand their lineups in ways unforeseen even a few years ago. Case in point: Mercedes-Benz finally has an answer to the BMW X6, rolling out the GLE coupe in Detroit. The X6, which blends coupe-like styling cues with some of the functionality of an SUV, debuted in 2008. Back then it was a punchline, but seven years and more than 260,000 sales later, the X6's success has compelled Benz to respond. Mercedes – one of the strongest proponents of diesel technology – also debuted the C350 plug-in hybrid sedan, which promises a range of 20 miles on electricity, though fuel economy figures were not announced. The car pairs Mercedes' well-received 208-hp turbocharged four-cylinder with an electric motor for total output of 275 hp and 443 pound-feet of torque. Meanwhile, Infiniti will add the Q30 hatchback to its lineup by the end of the year, new president Roland Kruger reiterated in Detroit. It's expected to be joined by a crossover variant, and the additions will help strengthen Infiniti in the United States and abroad. "While we're expanding our product line, we're also expanding our market reach," he said. That's something echoed by Jaguar executives, who are preparing to launch the brand's first crossover, the F-Pace, in 2016.

Mercedes Sprinter updated to take on Ford Transit, Ram ProMaster

By the end of this year, the Mercedes-Benz Sprinter will be the second-oldest nameplate in its segment here in the States, but with hot new competition waiting in the wings, Mercedes-Benz is giving its hauler a freshened look and more equipment to stave off rivals. The Sprinter was a pioneer in bringing Euro-style delivery vans to North America, and it's inspired others to transplant their Continental offerings, with the all-new Ford Transit and Ram Promaster models launching shortly. It will also continue to do battle with lower-cost traditional competitors like the Chevrolet Express and Ford E-Series.
The big Sprinter will thus get a new look to go with more safety features and available technology. While the information released here technically covers the Euro-spec 2013 Sprinter (which goes on sale in September), the US market is expected to get the new Sprinter for the 2014 model year with many of the same features. Some of this new technology includes a Crosswind Assist feature as standard equipment and the availability of Collision Prevention Assist and Blind Spot Assist as optional safety measures - Mercedes-Benz says that all three are firsts for any van in the world. Also added to the updated Sprinter is a new 1.8-liter supercharged gasoline (or CNG) engine producing 156 horsepower, which will complement the line of diesel engines that carry over and help make the Sprinter the first cargo van to meet the upcoming Euro VI emissions standards. Additionally, a lower ride height is said to improve fuel economy and should improve handling while aiding ingress and egress for both people and cargo.
In terms of styling, the Sprinter's new face also looks more like the current line of Mercedes-Benz passenger cars. This includes a more upright grille along with changes to the hood, headlights and bumper that lend it a closer kinship to models like the CLS-Class and the updated E-Class. The Sprinter will offer both halogen and HID headlights, while the latter will get LED running lamps and offer Highbeam Assist. The images shown here only reveal the exterior from front angles, but it looks like few, if any, changes have been made to the rear of the van. Interior upgrades include a thicker steering wheel, a new shift lever and the latest in audio, navigation and entertainment systems. Scroll down for the official press release for the new Mercedes-Benz Sprinter.

Mercedes-Maybach Pullman is the luxury car for the discerning dictator

For decades, Mercedes-Benz and Mercedes-Maybach cars have been the ride of choice for leaders across the globe, presidents, ambassadors, dictators and despots alike. The Pullman model — a long-wheelbase six-seat variant — has been particularly popular with this select clientele. This week, the German automaker announced the latest version of the car, the Mercedes-Maybach Pullman S650. Essentially, this is a stretched version of the V12-powered Maybach with two rear-facing seats just behind the front row. Mercedes is calling this vis-a-vis seating. There's also a partitioning glass between the front seats and the rear cabin. This is of course to help prevent the chauffeur from learning and spilling any state secrets or plans for plans for secret moon bases. New for this model is a front-facing camera for rear-seat passengers. This allows occupants to watch for any oncoming obstacles, barricades or road blocks. Visually, there's no mistaking the Pullman for another Maybach or really anything else on the road. The car is 21.3-feet long, 4.5-feet longer than the standard Maybach or roughly the size of two and a half Smart Fortwo placed bumper-to-bumper. The requisite 20-inch 10-hole wheels are present and the standard pinstripe Maybach grille has been updated with a slightly new design. The car only comes in S650 trim, meaning it's powered by a 630 horsepower 6.0-liter twin-turbo V12. As expected, the Mercedes-Maybach Pullman isn't cheap. Orders have started, but be prepared to shell out at least $615,000 before adding any custom touches. Related Video: Featured Gallery 2019 Mercedes-Maybach Pullman View 10 Photos Image Credit: Daimler Design/Style Maybach Mercedes-Benz Luxury Special and Limited Editions Sedan mercedes-maybach mercedes-maybach pullman