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Mercedes S-Class Magic Body Control ad is clucking awesome

This is a new ad from Mercedes-Benz. At no point does it show an automobile. Instead, it stars animals, but not the sort you might normally see in car commercial. This ad is all about chickens. It is bizarre, to say the least, with Diana Ross and the Supremes belting it out in the background, but it all kind of comes together when you realize just what Mercedes is hawking (yeah, pun intended).
It's for the manufacturer's Magic Body Control, found on the new S-Class. The system basically analyzes the road and prepares the suspension accordingly, leading to a ride that is, in the words of our own Chris Paukert "nothing short of spooky." You can read about it in our full review of the 2014 S550. Take a look below for the 53-second spot.

Automakers want to stop the EPA's fuel economy rules change, and why that's a shortsighted move

With a Trump Administration looming, the EPA moved quickly after the election to propose finalizing future fuel economy rules last week. The auto industry doesn't like that (surprise), and has started making moves to stop the EPA. Ford CEO Mark Fields said he wanted to lobby Trump to lower the standards, and now the Auto Alliance, a manufacturer group, is saying it will join the fight against cleaner cars. The Alliance represents 12 automakers: BMW, Fiat Chrysler, Ford, GM, Jaguar Land Rover, Mazda, Mercedes-Benz, Mitsubishi, Porsche, Toyota, VW, and Volvo. Gloria Bergquist, a spokesperson for the Alliance, told Automotive News that the "EPA's sudden and controversial move to propose auto regulations eight months early - even after Congress warned agencies about taking such steps while political appointees were packing their bags - calls out for congressional action to pause this rulemaking until a thoughtful policy review can occur." The EPA was going to consider public comments through April 2017, but then said it would move the deadline to the end of December. That means that it can finalize the rules before President Obama leaves office. The director of public affairs for the Consumer Federation of America, Jack Gillis, said on a conference call with reporters last week when the EPA originally announced its decision that it is unlikely that President Trump will be able to roll back these changes. Gillis also said on the same call that any attempt by the automakers to prevent these changes would be history repeating itself. "These are the same companies that fought airbags, and now promoting the fact that every car has multiple airbags," he said. "These are the same companies that fought the crash-test program, and now are promoting the crash-test ratings published by the government. So, it's clear that they're misperceiving the needs of the American consumer." There are more reasons the Allliance's pushback is flawed. Carol Lee Rawn, the transportation program director for Ceres, said on that call that the automotive industry is a global one, and many automakers are moving to global platforms to help them meet strict fuel economy rules around the world.

Infiniti shows Q30 interior ahead of Frankfurt debut

Infiniti is supposed to debut the all-new Q30 hatchback at the 2015 Frankfurt Motor Show, but as the show is still a couple of weeks away and the company has elected to release yet another image, we aren't sure there'll be all that much to see come Sept. 15. With that in mind, then, we give you the first images of the entry-level hatch's cabin, and they're, um, wow. We knew the Q30 had a lot in common with the Mercedes-Benz A-Class but as these images show, this is far more than a common platform. The steering wheel, instrument cluster, switchgear, and shifter are direct from the Mercedes parts bin. From the looks of the images, the Q30 will even have a Mercedes-style key. This might not garner much attention in the budget ranks – take the Scion iA and Mazda2, for example – but this degree of parts sharing in the premium market is sure to raise some eyebrows. It's also a rather bewildering move for Infiniti. The company is, in effect, selling a Mercedes-Benz to any new customers it attracts. That'll certainly make a Q50 a hard sell when it comes time for an upgrade. Now, in Infiniti's defense, there are some differences in the layout here. The triple nozzle-style HVAC vents have been replaced with a more conventional pair of outlets, and the instrument cluster hood extends over the built-in navigation screen. That design decision, in particular, will certainly appeal to critics of the tacked-on-tablet look offered by Mercedes. The analog buttons for the multimedia system have also been tweaked, with the result looking far cleaner than the mess of buttons offered on Mercedes' products (we wouldn't be shocked to see this layout arrive on a facelifted A-, CLA-, or GLA-Class in the near future, though). Beyond those changes, though, there are multiple Mercedes design hallmarks here, including the location of the controls for the seat adjustments. You can check out the Q30's cabin in both right- and left-hand drive varieties courtesy of the images above. And for comparison's sake, we also included our most recent gallery of the Mercedes-Benz GLA-Class at the bottom of the page. Have a look and be sure to scroll down for the official press release. September 1, 2015 Countdown Frankfurt: First ever Infiniti Q30 active compact opens its doors before world premiere ? Q30 – The first global Infiniti compact ? Q30 interior design echoes daring expression of exterior ?