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Mercedes making aggressive plans for Chinese market

Mercedes-Benz is preparing a major product offensive to counteract lagging sales in the Chinese market, aiming 20 new or updated models at the People's Republic in the next two years, according to a report by Reuters. The plan is part of MB's so-called 2020 Initiative, which will see the Stuttgart-based manufacturer dump 2 billion Euros ($2.67 billion) into its Chinese market vehicles in a bid to boost sales to 300,000 units by 2015.
Were it to succeed, China would become the largest market for the Silver Arrow, outpacing Germany and the United States. Leading the charge will be the redesigned E-Class, which is set to launch in China this week. That will quickly be followed by the S-Class, and eventually by the GLA-Class in 2014.
Mercedes has struggled in China, especially relative to its German competition, BMW and Audi. Where Mercedes saw a mere four-percent increase in 2012 sales to 206,150 units, Audi was up a staggering 32 percent, while BMW's numbers jumped 41 percent. While some voices, according to Reuters, accuse Munich and Ingolstadt of boosting their numbers through hefty incentives, the fact remains that Mercedes was just walloped by its competitors last year.

Mercedes-Benz B-Class Electric Drive gets official US launch

It's finally time to plug in the first production Mercedes-Benz-branded electric vehicle in the US. The Daimler division, which also sells a few of its battery-electric Smart ForTwo vehicles here in the states, has officially launched sales of the Mercedes-Benz B-Class ED. Even better, the US will be the first market in the world to give the general public access to the new plug-in. As with many other EV debuts, the flyover states will have to wait a bit. Mercedes-Benz is only selling the B-Class ED in 10 coastal states, including California, Oregon, New York, New Jersey, Maryland and Maine, and hasn't said anything about when a broader release might happen. Earlier this month, the US Department of Energy rated the B-Class electric with an 87-mile single-charge range, which is comparable to that of the Nissan Leaf and BMW i3. The other shoe dropped, though, when it was revealed that the model has an 84 miles per gallon equivalent rating, which is about 30 percent less then both of those other EVs. The culprit for the model, which puts out 177 horsepower and has a base price of $41,150, is its heavier curb weight. Check out Autoblog's "First Drive" impressions here.

Aston Martin signs Letter of Intent for technical partnership with AMG

A little over two months ago came reports that Daimler and Aston Martin were in talks, again, about "supply and technical-cooperation agreements." The next step has been taken with Aston Martin announcing that it has signed a Letter of Intent that looks "towards a technical partnership" with Mercedes-AMG GmbH, and the two companies aiming to have definitive agreements done by year's end.
While it will get to use certain electric and electronic components from AMG, the true golden egg for the maker of the Vanquish will be the ability to develop a new line of "bespoke V8 powertrains" that will be fitted to "a new generation of models." In return for opening up the larder, Daimler will get a non-voting stake of up to five percent of Aston Martin.
Nothing else is being said about the tie-up for the moment, but there's a press release below with a few more details.