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Mercedes dealers authorized to spend $2,500 on perks for S-Class customers

If you drop $100,000 on a luxury sedan, it seems only reasonable to receive some preferential treatment at the dealership you purchased from. After all, that price isn't just for the car - you're paying for the brand and all the cachet that entails. For Mercedes-Benz, those benefits have apparently been lacking relative to the German brand's luxury competitors.
That's set to change, though, as Automotive News reports that the German brand is placing a much greater emphasis on keeping its customers happy and loyal with its MB Select program. Starting with the new S-Class and spreading to the CLA-Class (and eventually beyond), dealers are being given money - up to $2,500 in the case of the flagship sedan - just to improve the customer experience.
We agree, improving the "customer experience" is quite a vague term, so it's nice that Mercedes USA's CEO, Steve Cannon, offered up some examples to AN at the LA Auto Show. For example, a customer couldn't fit his sunglasses into the overhead compartment. "So we bought him a pair of Ray-Ban sunglasses that fit because of their shape," Cannon said.

Mercedes' CEO says Google should study car use, not car building

Google is rapidly throwing its massive weight into many facets of the auto business. Not only does the search behemoth want to take on Uber, offer car insurance quotes and run a specific version of Android on future infotainment systems, but the company is also at least toying with the idea of constructing its own completely autonomous vehicles. Such a powerful corporation entering the industry could frighten some automakers, but Daimler boss Dieter Zetsche isn't worried. The mustachioed executive doesn't believe that Google actually means to become an automaker but is instead just studying how people use cars. "Google and the likes want to get involved, I don't think in the first place to build vehicles," he told analysts, according to Reuters. Zetsche sees future collaboration with the technology giant in a quite nuanced way in that there are some things they can be partners on and other places where the two corporations might be competitors. One area where Zetsche potentially predicts an antagonistic relationship with Google regards data privacy, a concern is becoming a hot topic in the auto industry at the moment. Zetsche foresees the future of safety in Mercedes-Benz vehicles as protecting occupants not just physically but also safeguarding their personal information. "To be able to provide that, we have to keep control, and we can't do that when it is collected by Google," Zetsche said to Reuters. News Source: ReutersImage Credit: Gero Breloer / AP Photo Mercedes-Benz Technology Emerging Technologies Infotainment Autonomous Vehicles

Singer Porsche, Koenigsegg, NSX: Leno's life doesn't suck

Jay Leno had quite a productive trip this year during Monterey Car Week. Not only did he get to pal around with Ian Callum and check out the Pebble Beach Concours d'Elegance, but the denim-clad comedian also headed to The Quail to talk to some prominent figures in the modern sports car scene. Capping off the fun, he got to take a drive in a Mercedes-AMG GT S, too Perhaps the highlight of this show is a nearly 10-minute interview with Christian von Koenigsegg. The founder of the Swedish hypercar company digs deep into the Agera One:1's engineering details, relating interesting facts about the aerodynamics and transmission. In addition, Leno chats with Rob Dickenson of Singer about its newly reimagined Porsche 911 Targa, and he gets the latest scoop on the Acura NSX's progress from newly promoted Acura Vice President and General Manager Jon Ikeda. If you like hearing about the nuts and bolts of sports car development, then this video can't be missed. Of course, we were there at Monterey, too, and we pointed our own cameras at some of the amazing machinery, both vintage and modern, at all the various car-focused events of the week. Take a look back at some of our own cool footage in the videos below. Related Video: