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Mercedes widens luxury sales gap on strong early CLA demand

Mercedes-Benz CLA sales have been booming, with the Stuttgart-based manufacturer moving 2,300 of the sleek four-doors in its first week on sale. That is astonishing. Mercedes moved nearly twice as many CLAs (which start at $29,900) in one week than Jaguar, a brand that is on a very solid roll, sold in all of September. Ignoring the price differences between the Jag line and the CLA, that is still wildly impressive.
Mercedes has been pushing the CLA in television ads, using a shortened version of its Super Bowl spot, which starred William Dafoe, Usher and Kate Upton. "As the bargain entrance into the Mercedes portfolio, we weren't sure how luxury buyers would react," Kelly Blue Book auto analyst Alec Gutierrez told Bloomberg.
The CLA push was just part of MB's 6.7-percent increase in September sales, which were also helped along by a 17-percent jump in E-Class sales. That surge has allowed Mercedes to widen its 2013 sales lead over its rival, BMW, to 2,491 cars, according to Bloomberg. If CLA sales continue at this rate, we can only expect that margin to grow.

Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

2021 Mercedes-Maybach GLS 600 First Drive | Fat cat money

ANN ARBOR, Mich. — Do you like the Mercedes-Benz GLS-Class, but just donÂ’t think itÂ’s fancy or expensive enough as it is? Maybe the AMG version is too audaciously sporty or you'd prefer a completely different flavor of garish. Maybe you donÂ’t want to be seen driving the GLS at all. If youÂ’re looking for the perfect GLS to be driven in, but need to make sure you look more like the type of fat cat to blow money on lavish, boozy dinners and decorative fountains than the pro baller who splurges on a home gym and tennis courts, Mercedes finally has the giant SUV just for you: the Mercedes-Maybach GLS 600. Is this tongue-in-cheek straw man in any way indicative of an actual Maybach owner? Who knows. We can barely comprehend how rich someone might be who can afford this $161,525 ultra-luxury SUV (before any options) let alone actually know someone of such largesse. Nevertheless, the GLS upon which it's based is certainly no stranger to us. We first drove the GLS 470 in Austria's Tyrolean Alps, sampled the AMG GLS 63 in the Columbia River Gorge, and nominated its bouncy E-Active Body Control suspension for AutoblogÂ’s 2020 Technology of the Year Award. Most of the same ingredients are present in the Maybach 600, but just one look at this two-tone luxury liner requires you to rethink the scope of what the GLS can do. While the overall body style looks more or less the same, there was no mistaking our tester for an ordinary GLS, or even an extraordinary AMG model. The two-tone paint — Lunar Blue Metallic below, and Iridium Silver Metallic from the beltline up — shouts to passersby (in an aristocratic German accent, presumably) that thereÂ’s something different going on here. The optional wheels, which get their own Maybach design, measure an absolutely massive 23 inches. Perched on the nose is the nearly extinct Mercedes hood ornament. The final giveaway comes when you move in a little closer and see the Maybach badging on the grille, tailgate and D-pillars. But seriously, that paint job is something else. The exterior doesnÂ’t quite do justice to what awaits within. The driverÂ’s door opens to a rich, inviting and clearly technologically advanced cockpit. The dual screen dash housing the instrument panel and infotainment touchscreen is becoming familiar from GLS down to GLA, as are the multitude of controls on the wheel and center console with which one can easily interact with them.