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Auto blog
Aston or Bust? Maybach's fate to be decided next month
Mon, 13 Jun 20112011 Maybach 62 - Click above for high-res image gallery
What will become of Maybach? That question has been rattling around the halls of Daimler headquarters in Stuttgart for some time now. But all questions will be answered, and answered soon: according to reports, the German automaker is currently evaluating prototypes and propositions for its top-end marque, and will make its decision next month.
So, what are the options? On the one hand, Daimler could kill the Maybach brand altogether. It was a notion ill conceived and even more poorly executed, taking an old platform and building a new flagship atop it. In that way, it was sort of like the Chrysler Crossfire, only far more costly to both the buyer and manufacturer. On the other hand, Daimler could opt for the long-time-coming proposition of contracting the production (and possibly much of the development) of a new generation of Maybachs to Aston Martin.
Apple lends prestige to a new Mercedes-Benz music system
Mon, Oct 17 2022Not often does Apple offer its name to products or technologies that emerge from beyond the walls of Fortress Cupertino. Could a partnership with Mercedes-Benz signal the start of something new? Mercedes’ new audio system unveiled this past weekend centers on the integration of Apple MusicÂ’s Spatial Audio with Dolby Atmos surround — a music enhancement generally heard in headphone-listening environments — in selected (and optional) Burmester audio systems. Plans are to offer the components initially in the Mercedes-Maybach S-Class, the S-Class as well as the EQE, EQE SUV, EQS and EQS SUV. No prices for the options were announced. Also partnering in the project is the Universal Music Group, one of the worldÂ’s leading music publishers. According to Mercedes, the Dolby tech “empowers musicians and audio engineers to place discrete audio elements or objects in a three-dimensional sound field, which goes beyond the capabilities of standard stereo productions. The system adapts to any playback environment, meaning fans can listen to music with unparalleled clarity that matches the artist's original vision in the studio.” We would expect no less from 31 speakers in a Maybach, powered by a pair of amps churning out 1,750 watts. Imagine Keith Richards cranking guitar through 31 speakers in an enclosed car cockpit. Almost three out of four music consumers say that they listen mostly in a car, says Mercedes Chairman Ola Kallenius. ”Through this exceptional partnership, we are giving our customers the extraordinary in-car audio experience they expect from Mercedes-Benz,” he said. “Both Apple and UMG share our vision and values and, together with Dolby, we will create a seamless and unique experience for our customers." Partnerships between automakers and audio companies have become common in recent years, and there have been mixed results from systems attempting to create a "surround sound" experience that goes beyond stereo. Bose put its systems into General Motors cars decades ago, and others followed, including Bowers & Wilkins, JBL and even the legendary McIntosh. Most recently, famed Italian speaker designer Sonon faber found a home in Maserati's new Grecale, and British speaker maker KEF is working with Lotus. Â
Production Mercedes GLC Coupe coming in 2016
Fri, Sep 18 2015If the Mercedes-Benz GLC Coupe Concept from this year's Shanghai Motor Show caught your eye, we've got good news. The company confirmed that this model will enter production, and we should see the road-going model early next year, probably at the New York Auto Show. Dr. Gunnar Guthenke, Mercedes' G-Class boss, confirmed this during an event following this week's Frankfurt Motor Show. He's particularly proud of how Mercedes has expanded its crossover and SUV lines, and the addition of the BMW X4-fighting GLC Coupe only proves further commitment to this growth. The numbers don't lie – Mercedes' crossover and SUV sales are up 25 percent this year, compared to 2014 numbers. Even Mercedes' halo of SUVs, the G-Class, is experiencing increased sales. The company set a record for G-Class sales in 2014, and is on track to do it again this year; sales are up roughly 20 percent. For 2016, the G-Wagen gets a number of enhancements, including a 4.0-liter, twin-turbo V8 as the new base engine. Other markets get a new diesel engine for 2016, and more updates are on the way. "Our legend has a bright future," Guthenke said. We'll have a full review of the updated G550 next week, so stay tuned.
