** Mbcpo Warranty ** Low Miles ** Diamond White ** Premium ** Amg Wheels ** on 2040-cars

Auto blog

Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

Mercedes releases 6x6 G63 AMG specs and pics [w/video]

Mercedes-Benz has finally dropped full details on its insane G63 AMG 6x6. The machine puts 544 horsepower to all six wheels thanks to a twin-turbocharged 5.5-liter V8. A seven-speed gearbox shuttles power to the ground via three sets of portal axles, which helps give this machine a full 15.75 inches of ground clearance. By comparison, the standard G63 AMG sits with just 8.27 inches of ground clearance. The extra lift allows this 6x6 to ford nearly 40 inches of water and run massive 37-inch tires. All told, there are five differential locks on this thing, all controlled by a special "locking logic" that provides the best traction possible for any given situation.
The controls offer up three stages of locking, which we can only assume range from JKLOL to OMGWTF. Right now, AMG says this monstrosity is only a show vehicle, but we imagine it wouldn't take much to convince the team to whip up one of your very own. Check out our full gallery and the press release below for all the nitty gritty. While you're down there, you can also check out the video on the machine one more time.

Audi and Mercedes both outsell BMW in January

There won't be any celebrations in Munich this month, as BMW was outsold by arch-nemeses Audi and Mercedes-Benz. The Bavarian company finished behind Audi in January, which took the top spot for the first time since June of last year, Bloomberg reports. Ingolstadt rode high on a 10-percent bump in sales, while Mercedes saw a larger 14 percent increase. BMW, meanwhile, only saw a modest 6.3-percent sales increase last month, thanks in large part to its struggles in China. The company's sales there increased at about half the rate of its chief competitors, with a 7.9-percent jump to Mercedes and Audi's roughly 15-percent increases. Perhaps more worrying for BMW, though, is that this could become something of a trend for the company. According to Bloomberg, issues with Chinese dealers who cancelled orders over sales targets and bonuses combined with what the publication calls aging models, could spell bad news for the German marque. "This looks like a pretty significant decline in growth compared to Mercedes and Audi," Bankhaus Metzler analyst Juergen Pieper told Bloomberg. "I think this will continue during the next few months." News Source: BloombergImage Credit: Matthias Schrader / AP Earnings/Financials Audi BMW Mercedes-Benz