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Mercedes spent ˆ250 million to win Formula One titles last year

Success in Formula One requires skill, diligence, commitment and ingenuity. It also takes truckloads of money. In the case of Mercedes in last year's world championship, in which it took both the drivers' and constructors' titles in dominant style, those truckloads came to ˆ250 million last season alone – equivalent to over $285m in dead presidents. A report from Germany's own Auto Motor und Sport details the staggering investment that Mercedes made in order to get to the winner's circle last season. After 15 seasons with McLaren netting one constructors' and three drivers' titles, Mercedes motorsport chief Norbert Haug convinced the Daimler board late in 2009 to take over the Brawn GP team that had just won the championship. Because the team would be getting a large payout from Bernie Ecclestone as the returning champions the following year, and with sponsors lined up, Daimler only had to pony up a small portion of a smaller budget: in 2010 (its first season under the Mercedes banner), the team ran on a budget of "only" ˆ153 million ($175m). Over the course of the following seasons, though, the team's share of the TV revenues from Formula One Management went down as Mercedes struggled to climb back up the standings, but successive advocates (including Haug, Ross Brawn and Niki Lauda) successfully convinced the bean-counters in Stuttgart to ratchet up the payments. By 2012, the budget was expanded to ˆ200 million, and further climbed to ˆ250 million in 2013 and 2014. Fortunately for Daimler, the investment was starting to pay off by then as the team finished second in the constructors' standings in 2013, bringing ˆ74 million in from Ecclestone's coffers to cover roughly a third of the budget. With Malaysian oil giant Petronas alone kicking in upwards of another ˆ30 million per season as title sponsor (as of 2009 when it signed on), and untold millions more coming in from other partners, it looks like the actual cost to Daimler for securing both world titles and a winning reputation was actually more like hundred million or so.

Aston or Bust? Maybach's fate to be decided next month

2011 Maybach 62 - Click above for high-res image gallery
What will become of Maybach? That question has been rattling around the halls of Daimler headquarters in Stuttgart for some time now. But all questions will be answered, and answered soon: according to reports, the German automaker is currently evaluating prototypes and propositions for its top-end marque, and will make its decision next month.
So, what are the options? On the one hand, Daimler could kill the Maybach brand altogether. It was a notion ill conceived and even more poorly executed, taking an old platform and building a new flagship atop it. In that way, it was sort of like the Chrysler Crossfire, only far more costly to both the buyer and manufacturer. On the other hand, Daimler could opt for the long-time-coming proposition of contracting the production (and possibly much of the development) of a new generation of Maybachs to Aston Martin.

2024 Mercedes-Maybach EQS 680 SUV tops $180,000

The 2024 Mercedes-Maybach EQS 680 SUV is staking claim to the "next era of driving pleasure," but that pleasure will come at a steep price. The company officially announced Wednesday that the super-lux, battery-electric SUV starts at $181,050 (assuming the $1,150 destination fee doesn't increase for 2024) — $50,000 more than the standard Mercedes-Benz EQS 580. And you can order one starting today.  While U.S. figures are still partially up in the air, we do have some preliminary specs. To go with its 649-horsepower output, the EQS 680 SUV was rated at 600 km of total range on the WLTP cycle, which works out to about 373 miles. While Mercedes-Benz doesn't have EPA figures to offer, the EQS 580 is rated at approximately 340 miles with the same pack and a very similar (613 km) WLTP-certified range. 0-60 comes in just 4.1 seconds on the way to a top speed of 130 MPH. Charging the EQS 680 SUV back up from 0% will take a bit longer — nearly 13 hours on a Level II AC charger — but DC fast charging (10-80%) takes just 31 minutes at its max throughput rate of 200 kW.  The Mercedes-Maybach EQS 680 SUV is available with five different two-tone color combinations. All of the two-tone options will feature the lighter color on the bottom half of the SUV, since the darker tone up top better accentuates the vehicleÂ’s aerodynamics. Maybach-specific design details include vertical metal-look lines in the EQSÂ’ faux grille and a Mercedes-Benz star ornament on the hood.  ThereÂ’s a Maybach logo on the D-pillar and the taillights have a unique running light pattern. Mercedes-Benz says 21-inch wheels are standard for now; larger 22-inch wheels, as well as a sixth two-tone paint option, will come later. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.