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Daimler: 2017 the right time to launch our hydrogen fuel-cell vehicle

Zero-emissions vehicle development has never focused purely on off-the-line acceleration. So when a research executive with Mercedes-Benz parent Daimler says it's Okay that companies like Toyota and Hyundai will have a head start selling hydrogen fuel-cell vehicle, it's somewhat believable. But is Daimler really fine with being two years behind? It appears so. Daimler plans on debuting its first fuel-cell vehicle in 2017, Automotive News says, citing an interview Automobilwoche had with Daimler's corporate research chief Herbert Kohler. The German automaker estimated about a decade ago that it would be able to get fuel-cell production costs down to an "acceptable" level in 2012, but it turns out that estimate was about five years too aggressive. Daimler originally started leasing out a limited number of its F-Cell hydrogen vehicles in the US for $849 a month, though later brought that down to $599 a month. Daimler says it received a boost in its effort to accelerate fuel-cell powertrain development when it reached an agreement early last year with Nissan and Ford to work together on speeding up relevant powertrain technology. While Toyota's first fuel-cell vehicle in Japan is priced at almost $70,000 (before big government incentives kick in), Kohler says Daimler's first fuel-cell vehicle will be priced similar to a hybrid vehicle. Of course, that's a Mercedes-Benz hybrid we're talking about here, but still. Related Gallery Mercedes-Benz F-Cell View 9 Photos News Source: Automotive News - sub. req. Green Mercedes-Benz Hydrogen Cars h2

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Lamborghini, Aston Martin, Mercedes-AMG, Porsche and Koenigsegg Lego sets coming this summer

Lego has announced a slew of new automotive-themed sets. As is typical fashion for brand of building toys, the subject matter leans toward ultra-exotic, ultra-expensive vehicles, ranging from a $139,000 Mercedes SL63 on the low end to a $3 million Koenigsegg Jesko Absolut on the high end. If you can't afford those cars in real life, soon you'll be able to build your own plastic models of them. Some of the real-world counterparts aren't obtainable no matter what the cost. Take the Lamborghini Lambo V12 Vision Gran Turismo, for example. The one-off concept was designed by Lamborghini exclusively for Gran Turismo, the PlayStation racing simulator. However, Lamborghini did build a 1:1 version for the physical world, with the 808-horsepoewer hybrid V12 from the Sian FKP 37 beneath its bodywork. The Lego version is part of the company's Speed Champions line, which measure about 6 inches long. It does an excellent job of capturing the original's insectoid look and Y-shaped taillights. The set is made up of 230 pieces and will retail for $26.99. This is Lego's first Vision Gran Turismo car but we hope to see more.  Also joining the Speed Champions line are two 2-car sets. An Aston Martin-themed set pairs a Vantage safety car with an AMR23 Formula 1 racer. Both are finished in AMR's bright green with actual sponsor logos. The set contains 564 pieces and will cost $44.99. Also arriving as a 2-car set are a pair of Mercedes-AMGs. A black G 63 and yellow SL 63 Roadster, along with a pair of sunglasses-clad bros, make up the 808-piece set. It also retails for $44.99. All three Speed Champions sets arrive on June 1, 2024. If you're looking for something a bit more advanced and detailed, Lego also offers the Technic line. First up is a Porsche GT4 e-Performance, a 1,000-horsepower race car based on the 718 Cayman. This set can also function as a remote controlled car that moves forward, backward, and steers via a downloadable smartphone app. The 834-piece set costs $169.99. Last but not least, there's the Koenigsegg Jesko Absolut, a model of the Swedish supercar that is said to have a top speed of over 300 mph. The model does an admirable job of capturing the car's 0.278 Cd drag coefficient, considering it's comprised of 801 individual plastic bricks. This set will retail for $49.99 and, along with the Porsche, comes out August 1, 2024. Related Video LEGO Speed Champion Build: 1968 Ford Mustang Fastback