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Mercedes-Maybach spied inside and out sporting the huge S-Class screen

A new Mercedes-Benz S-Class is well on its way, and that means a new Mercedes-Maybach is following right behind it. We were introduced to the new Mercedes-Maybach strategy over five years ago. At the end of 2019, Mercedes added to the small collection with the GLS 600, bringing an SUV into the Maybach fold. These spy shots mark our first good look inside and outside the next-gen Mercedes-Maybach sedan. We’ll point out the massive screen first. Photos of this huge slab of screen have largely shown it turned off. Now, we get a solid look at the display all lit up and running MercedesÂ’ next iteration of MBUX. The icons and UX look a whole lot like MercedesÂ’ current infotainment system design, just blown up to a much larger size. Mercedes is surely going to hit us with some new out-there features we didnÂ’t know we wanted and may not even use, but thatÂ’s the way it goes with excessive luxury. The gauge cluster is pretty standard for new Mercedes with a flat digital screen. An “EQ” emblem displayed in the cluster also indicates that Mercedes plans to implement its EQ Boost mild-hybrid tech with the turbocharged engine(s) offered in this new generation. The current car comes in S560 (V8) and S600 (V12) variations. We don't know what MercedesÂ’ powertrain plans are for the time being, but the GLS 600 uses 48-volt technology with its 4.0-liter twin-turbo V8 and makes 550 horsepower and 538 pound-feet of torque. Ideally, the smooth and silky V12 sticks around in the top-shelf S-Class as well. As for the design, itÂ’s exactly what one might expect from a Mercedes-Maybach. The wheelbase is stretched compared to the regular S-Class weÂ’ve spied before, and it has the signature slatted grille. Pop-out door handles appear to be carried over from the new S-Class, too. We expect the new S-Class isnÂ’t far from a reveal. ThereÂ’s a chance it still breaks cover this year, even as most automakers face delays from the coronavirus. Once itÂ’s out, the Mercedes-Maybach is likely to follow soon after. Related video:

Aston or Bust? Maybach's fate to be decided next month

2011 Maybach 62 - Click above for high-res image gallery
What will become of Maybach? That question has been rattling around the halls of Daimler headquarters in Stuttgart for some time now. But all questions will be answered, and answered soon: according to reports, the German automaker is currently evaluating prototypes and propositions for its top-end marque, and will make its decision next month.
So, what are the options? On the one hand, Daimler could kill the Maybach brand altogether. It was a notion ill conceived and even more poorly executed, taking an old platform and building a new flagship atop it. In that way, it was sort of like the Chrysler Crossfire, only far more costly to both the buyer and manufacturer. On the other hand, Daimler could opt for the long-time-coming proposition of contracting the production (and possibly much of the development) of a new generation of Maybachs to Aston Martin.

Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.