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Mercedes C111 concept in commercial spoof A Fistful of Wolves

A Fistful of Wolves is a spoof of fashion advertising, commissioned by Mercedes-Benz to spread a cheeky word about Berlin Fashion Week. Yet, in the lampooning of sartorial gobbledygook, plenty of automotive advertising gets doused with cold water, too - like the ads that subscribe to the importance of being earnest (looking at you Matthew McConaughey and Kate Walsh), or the ones that try to convey just how unimaginably cool you'll be once you've jumped into the three-year-lease hole (looking at you, um... Mercedes-Benz and every other German luxury brand). We appreciate a brand that can make fun of itself, though. Led by Australian Justin O'Shea driving the Mercedes C111 through Berlin, it's beautiful satire as O'Shea tries to be fashion-forward while his friends go on about their daily lives, wondering why he never seems to be listening until he's offered cake, or why he's trying to walk in slow motion. Check it out in the video above. News Source: Mercedes-Benz via YouTube, Car and Driver Celebrities Humor Marketing/Advertising Mercedes-Benz Coupe Concept Cars Videos spoof

Geely wants to be a tech-sharing 'friend' of Daimler in $9B bet

Chinese carmaker Geely has built up an almost 10-percent stake in Daimler in a $9 billion bet by its chairman that he can access the Mercedes-Benz owner's technology in the growing battle for the future of automotives. The purchase by Li Shufu, Geely's founder and main owner, means China's largest privately-owned automaker is now the biggest shareholder in Germany's Daimler. Geely said on Saturday there were no plans "for the time being" to raise the stake further. Instead, it will seek to forge an alliance with Daimler, which is developing electric and self-driving vehicles, to respond to the challenge from new competitors such as Tesla, Google and Uber. "No current car industry player is likely to win this battle against the invaders from outside without friends. To achieve and assert technological leadership, one has to adapt a new way of thinking in terms of sharing and combining strength. My investment in Daimler reflects this vision," Li said. "Daimler is pleased to announce that with Li Shufu it could win another long-term orientated shareholder, which is convinced by Daimler's innovation strength, strategy and future potential," the German company said in a statement. Geely officials plan to travel to Stuttgart to meet Daimler executives early next week and also hope to meet top German government officials in Berlin, two sources familiar with the matter told Reuters. The Chinese firm plans to use the meetings to underline that it intends to be a supportive long-term investor, they said. Daimler had no immediate comment on any meetings. Geely and the German economy ministry declined to comment. Chinese investors in German technology companies have tended to take a consensual approach, buying incremental stakes in companies such as robotics firms Kuka and Kion, typically after long consultation with management and other stakeholders. In November, Geely asked Daimler to issue new shares so it could buy a stake, as a way to access Mercedes-Benz technology for electric cars and trucks, including battery technology, to help Geely comply with a Chinese crackdown on pollution. But the German company turned down the offer saying it did not want to dilute existing shareholders, sources at the time told Reuters. Li changed tactics, and quietly amassed a stake of 9.69 percent worth $9 billion at Daimler's current share price.

Mercedes G 500 4x4 is mighty mean and bright lime green

The Mercedes-Benz G500 4x42, finally ready to meet the crowds at the Geneva Motor Show, might just be the best factory-prepped expedition off-roader on the market, should Mercedes choose to build it. The short story is that some well-heeled admirers of the G63 AMG 6x6 said, "It's nice, but can you take it down a notch?" And by "notch" they meant "an axle." So the G500 4x42 gets just two portal axles instead of three, and a slew of other features. The 4x4 squared offers up a standard G-wagen body, but instead of the 5.5-liter twin-turbo V8 from the G63, there's a new 4.0-liter twin-turbo V8 with 422 horsepower and 450 pound-feet of torque. Compared to the standard G500, the track is 11.8 inches wider, the street-cred rims being 22-inchers on 325/55 R-series tires. When it's time to get dirty, they can be swapped for an optional set of 18-inch wheels with 37-inch beadlock tires. With that setup and the same wheelbase as the G500 LWB, ground clearance and fording depth are more than doubled to 17.7 inches and 39 inches respectively, the angle of approach goes from 36 degrees to 52 degrees and the angle of departure leaps from 27 degrees to 54 degrees. Breakover angle is bumped from 21 degrees to 47 degrees, a two-piece stainless steel undertray protecting the sensitive bits when you push it. The only parts that get a raised eyebrow are the carbon fiber wheel arches and bumpers, which might behave badly when they meet an immovable granite object. To escape the sensation of driving the Taj Mahal in urban environments, there's a twin spring-and-damper setup at each wheel. One of the spring-damper combos is electronically controlled and adjustable, and when called into action via the Comfort or Sport mode, takes control of wheel action; even when passive, it will kick in to automatically to stiffen the body if it detects evasive maneuvers. On top of all that, to remind you that you're in a Mercedes the interior is fitted out with Designo leather trim and diamond-quilted microfiber. Mercedes is going to gauge its Geneva reception before deciding to build it, a hurdle we're sure will be overcome. Car and Driver drove it and verified it's the real deal, with pricing - if it's built - speculated to land between the G63 AMG and G65 AMG. The press release below has all the details. Related Video: Near-series show car G 500 4x42: The G-Class Squared Stuttgart, Feb 21, 2015 -- Only a G-Class can be better than a G-Class.