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Weekly Recap: Automakers rethink the definition of luxury

Variety is the spice of life, but it's becoming a prerequisite for luxury carmakers in the ultra-competitive US market. The Detroit Auto Show was strong evidence of this reality. It's not enough to offer attractive and well-appointed cars and SUVs anymore. Luxury brands that want to be competitive need to invest in everything from high-powered supercars to clever hybrids. To be relevant, you need to be green and mean – and everything in between. As General Motors product chief Mark Reuss said after the reveal of the 640-horsepower Cadillac CTS-V: "We are not leaving anything on the table." He was speaking for Cadillac, but he might as well have been speaking for the luxury car market. The CTS-V debuted in Detroit about an hour after Lexus surprised showgoers with the reveal of the RC F GT3 race car and then announced ambitious plans to return to competitive racing. That almost overshadowed the fact Lexus had just revealed another potent addition to its growing F line, the 467-hp GS F. View 20 Photos But for luxury brands, it's not just about maximum horsepower for well-heeled enthusiasts or decadent amenities for the Grey Poupon set. Strong competition from all corners has forced automakers to refine and expand their lineups in ways unforeseen even a few years ago. Case in point: Mercedes-Benz finally has an answer to the BMW X6, rolling out the GLE coupe in Detroit. The X6, which blends coupe-like styling cues with some of the functionality of an SUV, debuted in 2008. Back then it was a punchline, but seven years and more than 260,000 sales later, the X6's success has compelled Benz to respond. Mercedes – one of the strongest proponents of diesel technology – also debuted the C350 plug-in hybrid sedan, which promises a range of 20 miles on electricity, though fuel economy figures were not announced. The car pairs Mercedes' well-received 208-hp turbocharged four-cylinder with an electric motor for total output of 275 hp and 443 pound-feet of torque. Meanwhile, Infiniti will add the Q30 hatchback to its lineup by the end of the year, new president Roland Kruger reiterated in Detroit. It's expected to be joined by a crossover variant, and the additions will help strengthen Infiniti in the United States and abroad. "While we're expanding our product line, we're also expanding our market reach," he said. That's something echoed by Jaguar executives, who are preparing to launch the brand's first crossover, the F-Pace, in 2016.

Maybach lost upwards of $500k on each vehicle sold

Daimler is shuttering Maybach in 2013 after seven years of production. In that time, the company's ultra-ultra-luxury arm managed to sell just 3,000 units, and CAR reports Daimler lost somewhere around $500,000 on each and every one of them.
Even with a ludicrous price tag of over $370,000 for an "entry" Maybach 57, the brand couldn't quite recoup the dizzying $1.33 billion Daimler poured into it since its (re)inception. Rumors ignited over a possible tie up with Aston Martin that would have resulted in a range of new and attractive models, but Daimler has instead decided to snuff out Maybach altogether.
We can hardly blame them.

2017 Mercedes-Maybach S650 Cabriolet includes guaranteed exclusivity

For certain buyers, the only thing better than a super-luxurious cabriolet that requires enormous sums of money to buy is a a super-luxurious cabriolet that money can't buy. That's what Daimler promises with the 2017 Mercedes-Maybach S650 Cabriolet to be unveiled at the LA Auto Show. Limited to 300 units worldwide and just 75 in the US, having just three available color combinations magnifies the exclusivity. Turning the Mercedes-Benz S-Class cabrio into a droptop worthy of the Maybach family means slight revisions outside and in, and a whole lot of Maybach badges. Instead of the three lower intakes familiar from Mercedes' corporate language, there's black mesh highlighted by a shiny design element. It's not the most graceful face from dead-on, looking sort of like a chrome-lined grimace picked up from Wallace and Gromit. A Maybach emblem adorns the fenders and gleaming kickplates, the 20-inch wheels add an edge to the brand's traditional dinner-plate design. The 6.0-liter, twin-turbo V12 carries over from the donor convertible, with the same 621 horsepower and 738 pound-feet of torque hooked up to a seven-speed automatic transmission. The only three color treatments available in the US will be Zircon Red with a porcelain and black interior and a black top, Cote d'Azur Blue with a porcelain and saddle interior and a beige top, and Designo Diamond White with a porcelain and Yacht Blue interior with a dark blue top. The cabin works nautical themes lifted in part from the Mercedes-Benz Style Arrow 460-Granturismo yacht. Perforations in the leather seats evoke waterfalls. The "Flowing Lines" trim ornamenting the seats comes two different colors depending on the exterior hue; either "Piano lacquer" black with the Zircon Red or Magnolia Nut Brown with the other two options. Buyers will find profuse badging in embroidered, embossed, and inlaid varieties, as well as chrome-plated "1 of 300" lettering in several places like the cup holder and steering wheel. The few lucky customers who buy an S650 will also find a four-piece set of Maybach-badged luggage in the truck, two travel bags and two weekenders tooled up in the same leather as the interior. The key fob gets finished in Porcelain leather. A car cover comes standard, in the same color as the convertible top. A certificate signed by the mustachioed one, Daimler Chairman Dr. Dieter Zetsche, provides the corporate-badged icing on the cake.