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Car subscription services: A slow, expensive start — but the potential is huge

Americans are used to paying for subscriptions — to magazines and cable television, for instance — but experience shows they'll cancel when the price of admission gets too high, or there are more tempting alternatives. Cord cutters ditched nearly 1.5 million pay-TV subscriptions in 2017, according to a survey by Leichtman Research Group. Cable TV started out cheap with basic offerings, and then got expensive. The auto industry's subscription offerings are new, but they're starting out costly, and not price-competitive with traditional leasing. The upside is that they take the hassle out of car ownership for busy people by letting the service take care of maintenance, insurance, licensing and taxes. And they give consumers choice, often allowing relatively painless switches between different cars in the automakers' lineup. Subscription services also point the way toward an ownership-free auto experience, and offer an easy transition to a potential world where ride- and car-sharing will be dominant. Subscriptions are here to stay, but consumers may take a while to "get" them. Lincoln's subscription service for lightly used 2015 to 2017 models, offered through the Ford-owned Canvas beginning this year, got off to a slow start. Many early subscribers canceled. Last month, Cadillac announced it would " temporarily pause" its $1,800-per-month Book subscription service for "adjustments" as of December 1. According to the Wall Street Journal, "Snags with the back-end technology used to support the service made some customer-service functions tedious and time-consuming, adding costs for the company." The challenge for automakers is to come up with a strategy that offers consumers a compelling, affordable option to regular ownership, and one that can also make a profit. I think they'll find that sweet spot, but they're not there yet. Jack Nerad, former executive editorial director at Kelley Blue Book and author of " The Complete Idiot's Guide to Buying or Leasing a Car," points out that "A lot of people expected that subscriptions would be very valuable for people who wanted inexpensive transportation, but the reality is quite the opposite. Subscriptions are offering more choices for the wealthy.

The cars of notorious dictators

It's good to be the king, at least until your people have had enough of you. Last week, we brought you famous presidential cars. This week, we're going to the opposite end of the political spectrum, looking at what history's mad men drove throughout their repressive and violent regimes. These dictators were absolutely powerful, and absolutely corrupt. More nightmares for their people than rulers, their iron-fisted control gave them the ability to satisfy any wild desire with nearly limitless funds. While they all splurged on luxury goods, cars were a particular passion of many dictators. Cars make a powerful statement to the public about wealth, status and control. It's how you are presented at ground level to your adoring masses or mortal enemies. A custom luxury car with plenty of armor plating reinforced the specialness and "otherness" of the ruler to friend and foe alike. Muammar Gaddafi, Libya, 1969 - 2011 Lybia's President for Life Muammar Gaddafi fancied himself not just a car enthusiast, but a car designer for the masses as well. He supposedly designed a car called the "Saroukh el-Jamahiriya" or Libyan Rocket. It had a 230-horsepower V6 and the nose and tail of a rocket. He was trying to produce a safer car. What makes it safe car? Tough to say. Not a lot was ever released it. Apparently the el-Jamahiriya did come with airbags and collapsible fenders in case of a collision. A spokesperson said "The invention of the safest car in the world is proof that the Libyan revolution is built on the happiness of man." We'll just have to take his word for it. When he wasn't designing his own cars, Gaddafi was ordering up custom rides, large and small. Besides a heavily armored BMW 7 Series and a Mercedes S-Class stretch limo, Gaddafi had this custom Fiat built at a cost of $260,000. The gold in the trim is real gold (of course) and comes with some touches that are pure Gaddafi. For instance, the Fiat badge was replaced with an outline of the continent of Africa, with Libya cut out in green. Rebels seized the Fiat and Gaddafi's other trappings of power after putting an end to Gaddafi's 42 years in control. Jean-Claude "Baby Doc" Duvalier, Haiti, 1971 - 1986 Jean-Claude "Baby Doc" Duvalier was the second-generation dictator of Hati from 1971 to 1986. He made life hell for his people for 15 long years, starting when his father died when he was just 19 years old. Imagine if Justin Beiber was given a tiny island nation to run.

Brabus takes Mercedes-Maybach even further

Hard as it may be to imagine for most, even the flagship Mercedes-Maybach S600 won't be enough for some. And those individuals can now turn to Brabus to customize their limousines even further. The latest tuning package includes an array of enhancements, starting with the engine. That's where Brabus has installed all the upgrades from the Brabus Rocket 900, boring the 6.0-liter twin-turbo V12 out to 6.3 liters, and producing a massive 887 horsepower and 1,106 pound-feet of torque. That'll propel the limo up to an Autobahn-crunching top speed quoted at 217 miles per hour, reaching 62 in just 3.7 seconds. Buyers going for the less potent Maybach S500 offered in certain markets can also opt for the Brabus B50-540 performance kit, which offers 83 extra hp and a further 88 lb-ft of torque. Brabus has also fitted a choice of 21-inch wheels, retuned suspension dropped by an inch, a full aero kit, and new radiator grille. And as sumptuous as it is already, the tuner is also offering upgrades to the interior with special leather and Alcantara upholstery, wood and carbon-fiber trim, and its full iBusiness suite. All of which promises to make the flagship Mercedes even more expensive, of course, but if there was ever an example of "if you have to ask, you can't afford it," surely the Maybach is it. BRABUS refines the new Mercedes-Maybach 662 kW / 900 HP, 1,500 Nm, top speed 350 km/h plus, high-tech forged wheels, sporty-elegant design and even more luxurious BRABUS fine leather interiors The new Mercedes-Maybach represents the absolute pinnacle of state-of-the-art automotive engineering. Nonetheless, even this luxury sedan offers room for individual refinement, which BRABUS (Brabus-Allee, D-46240 Bottrop, phone + 49 / (0) 2041 / 777-0, fax + 49 / (0) 2041 / 777 111, internet www.brabus.com) realizes with a select team of the best engineers, designers, technicians and master craftsmen. The BRABUS ROCKET 900 6.3 V12 twin-turbo increased-displacement engine provides the Mercedes-Maybach S 600 with an enormous rated power output of 662 kW / 900 HP (887 bhp) and a peak torque of 1,500 Nm (1,106 lb-ft). Top speed is in excess of 350 km/h (217 mph). To match the extreme performance of the luxury liner, the appearance of the four-seat car receives some sporty-elegant emphasis with BRABUS aerodynamic-enhancement components and BRABUS Monoblock "PLATINUM EDITION" 21-inch forged wheels. Another BRABUS domain is exclusive interior design.