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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Mercedes-AMG considering turbo fours, hybrid sixes for future performance sedans

Think of the letters AMG and you'll probably end up picturing a performance sedan with a big V8. Such has become, after all, the Mercedes turning division's calling card. But with the introduction of its 2.0-liter turbo four, AMG is working at turning that notion on its head.
The highly potent engine produces 355 horsepower and is presently installed in the A45 AMG hatchback, CLA45 AMG sedan and GLA45 AMG crossover, giving Benz's smallest family a full range of performance models. But that might not be the full extent of the high-strung four-pot's use.
Speaking with AMG boss Tobias Moers, Britain's What Car? magazine reports that Affalterbach is considering slotting the same engine into larger models, particularly performance sedans like the C-Class. As we recently reported, Mercedes is already preparing to up the power from the turbo V6 in the C400 to slot a C450 Sport in below the C63 AMG. The C450 is expected to offer around 367 horsepower where the CLA45 AMG et al pack 355, but the lighter weight of the four-cylinder engine would likely offset the truancy of those extra dozen horses. Of course such a prospect would be much further down the pipeline than the C450 Sport which is expected to arrive much sooner.

Mercedes Sprinter updated to take on Ford Transit, Ram ProMaster

By the end of this year, the Mercedes-Benz Sprinter will be the second-oldest nameplate in its segment here in the States, but with hot new competition waiting in the wings, Mercedes-Benz is giving its hauler a freshened look and more equipment to stave off rivals. The Sprinter was a pioneer in bringing Euro-style delivery vans to North America, and it's inspired others to transplant their Continental offerings, with the all-new Ford Transit and Ram Promaster models launching shortly. It will also continue to do battle with lower-cost traditional competitors like the Chevrolet Express and Ford E-Series.
The big Sprinter will thus get a new look to go with more safety features and available technology. While the information released here technically covers the Euro-spec 2013 Sprinter (which goes on sale in September), the US market is expected to get the new Sprinter for the 2014 model year with many of the same features. Some of this new technology includes a Crosswind Assist feature as standard equipment and the availability of Collision Prevention Assist and Blind Spot Assist as optional safety measures - Mercedes-Benz says that all three are firsts for any van in the world. Also added to the updated Sprinter is a new 1.8-liter supercharged gasoline (or CNG) engine producing 156 horsepower, which will complement the line of diesel engines that carry over and help make the Sprinter the first cargo van to meet the upcoming Euro VI emissions standards. Additionally, a lower ride height is said to improve fuel economy and should improve handling while aiding ingress and egress for both people and cargo.
In terms of styling, the Sprinter's new face also looks more like the current line of Mercedes-Benz passenger cars. This includes a more upright grille along with changes to the hood, headlights and bumper that lend it a closer kinship to models like the CLS-Class and the updated E-Class. The Sprinter will offer both halogen and HID headlights, while the latter will get LED running lamps and offer Highbeam Assist. The images shown here only reveal the exterior from front angles, but it looks like few, if any, changes have been made to the rear of the van. Interior upgrades include a thicker steering wheel, a new shift lever and the latest in audio, navigation and entertainment systems. Scroll down for the official press release for the new Mercedes-Benz Sprinter.