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Mercedes teases massive new Maybach coupe

Mercedes-Benz hasn't done a lot with its Maybach brand over the last few years. After killing the slow-selling standalone Maybach line, the badge sat unused, until MB slapped it on a luxed-out S600. But today, Mercedes posted a teaser of a new, two-door Maybach on its social media channels. Immediately given away by the Maybach badge on the C-pillar (and possibly one on the nose), we could be looking at a modern-day Exelero – a successor to Maybach's last coupe, a one-off, 700-horsepower rocket ship that deserved all the Darth Vader's car cliches – capable of extremely high speeds and stunning comfort. Everything from the long hood (better to accommodate some monstrous V12 engine) to the windshield's aggressive rake, to the absurdly long tail, signals a 200-mile-per-hour-plus top speed for this concept. And yes, we're thinking this is a concept. Kick the exposure way up with Photoshop and you can see that the side mirrors are too slim to actually function as normal mirrors – they're almost certainly cameras. Other details? Whatever Mercedes calls its new Maybach, it's going to be huge. According to the caption accompanying the teaser, this car is six meters (19.6 feet) long – that's over three feet longer than an S-Class Coupe and nearly four feet longer than a Bentley Continental GT. Like we said, it's enormous. And that's about all we know. Mercedes dropped this teaser out of the blue, nearly two months before the auto show season kicks off in Paris. It's possible the company could continue to tease out a new Maybach concept until early October, but more likely, we'll see an online debut ahead of the Paris show. Stay tuned. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Image Credit: Mercedes-Benz Facebook Paris Motor Show Maybach Mercedes-Benz Coupe Concept Cars Performance 2016 paris motor show mercedes-maybach

The most or nothing: Mercedes-Maybach S650 Cabriolet pushes the luxury limits

After the introduction of the Mercedes-AMG GT Roadster at the Paris Motor Show this fall, we informed you that Mercedes-Benz has a convertible conundrum, a surplus of drop-tops that seemingly threatens to self-cannibalize within the brand's ever-proliferating lineup. Benz's head of design, Gorden Wagener, who spends much of his time in Southern California, argues it's not a problem: Each convertible, in its ideal construction, would intrinsically vanquish any issues. "The bad is the enemy of the good," he said, not exactly quoting Nietzsche. Now, the three-pointed star brand has upped the top-down ante, with the unveiling this week at the Los Angeles auto show of the Mercedes-Maybach S650 Cabriolet, a vehicle so opulent, it sits in price and position atop the uber-luxury brand's current top-of-the-line offering, the $247,900 Mercedes-AMG S65 Cabriolet. View 24 Photos "Mercedes-AMG is our performance brand so it's all about performance stuff," says Wagener in a one-on-one interview on the roof of a Beverly Hills mansion just before the new car is unveiled. "Of course, Maybach has power, too, but it's the ultimate in luxury. So it's more on that side. And for me in the interior, it's the haute couture of the automobile, so we tried to up that a little more with details. And on the exterior, it's a more superb appearance up front, more chrome, more rich, and of course we tried to up that branding even more. The S-Class is the best car in the world, we consider, I always thought we could raise the Mercedes brand. And it's the same with the S convertible." Why does Mercedes-Benz need a flagship atop its flagship? Because, when climbing the mountain of automotive luxury there is always the customer who, when he or she reaches the pinnacle, wants more. A car brand, especially one with deep pockets and luxurious heritage like Mercedes, can always further gild the automotive lilies, creating a step up for those for whom the brand's motto, The Best or Nothing, is a literal life credo. "It's always our job to make it better," Wagener says. "Each little detail, the wood, the wood under cover of the cabriolet, the leathers. All the super luxury details that make a luxury car into a super luxury car. The key is to make a modern luxury design and not a traditional luxury design. There is definitely a market for traditional luxury, but we always wanted to have Mercedes, Maybach in particular, as a modern luxury car.

Mercedes dealers authorized to spend $2,500 on perks for S-Class customers

If you drop $100,000 on a luxury sedan, it seems only reasonable to receive some preferential treatment at the dealership you purchased from. After all, that price isn't just for the car - you're paying for the brand and all the cachet that entails. For Mercedes-Benz, those benefits have apparently been lacking relative to the German brand's luxury competitors.
That's set to change, though, as Automotive News reports that the German brand is placing a much greater emphasis on keeping its customers happy and loyal with its MB Select program. Starting with the new S-Class and spreading to the CLA-Class (and eventually beyond), dealers are being given money - up to $2,500 in the case of the flagship sedan - just to improve the customer experience.
We agree, improving the "customer experience" is quite a vague term, so it's nice that Mercedes USA's CEO, Steve Cannon, offered up some examples to AN at the LA Auto Show. For example, a customer couldn't fit his sunglasses into the overhead compartment. "So we bought him a pair of Ray-Ban sunglasses that fit because of their shape," Cannon said.