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Mercedes-Benz Museum introduces classic car sales

Mercedes is aiming to take the guesswork out of buying a classic car with its latest initiative. Instead of buying a classic Benz from a private owner, the public can now purchase directly from the Mercedes-Benz Museum in Stuttgart, Germany. The program is called "All Time Stars," and is split into three categories. Vehicles in the Premium Edition are in pristine condition, with low mileage, and fully restored by the Mercedes-Benz Classic division. Collectors Edition cars are guaranteed to be in tip-top shape both technically and aesthetically, but have some miles on the odometer and the patina to go with them. Finally the Drivers Edition are meant for everyday driving – fixer-uppers that "still offer potential for further restoration work." Regardless of their category, each vehicle that passes through the program is subject to an extensive 160-point inspection. The process identifies any issues, and any modifications to the vehicle's original condition that may have been carried out over the course of its history. At the moment, the museum is highlighting three examples up for sale. The oldest is a Type 630 Kompressor from 1929. The newest is an E320 convertible from 1995 with 31,000 miles on the odometer. In between is also a 280 SE sedan of 1973 vintage. Head to the program's website and you can also see examples like a '79 450 SEL, a '94 E60 AMG, a '92 500 SL, and a rare CLK-LM racer from 1998. There are several more that have already been sold through the program, and more to be added to the catalog in the near future. Mercedes-Benz Museum selling classic cars directly: 'All Time Stars': modern classics and vintage greats from Mercedes-Benz Stuttgart, Nov 05, 2015 The Mercedes-Benz Museum is now selling classic cars from all periods under the name All Time Stars. The complete range can be seen on the website alltime-stars.com. You can also view the vehicles in person at the Mercedes-Benz Museum and arrange the purchase there too. A team of sales consultants are on hand to provide detailed information and extensive descriptions of the vehicles in order to offer as much transparency as possible. Buying a classic car is a matter of trust. It has to be. Otherwise what is often supposed to be a dream come true may in fact turn sour. The All Time Stars by Mercedes-Benz aim to extend the brand's extensive quality commitment to the purchase of classic cars. The focus is on vehicles that are suitable for everyday driving.

YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video:

Aston wants to build DBX on its new platform, not Mercedes'

Aston Martin is proceeding with plans to launch the DBX as its first production crossover. It just can't say at this point what it will be based on. Speaking with Automotive News Europe, Aston's new CEO Andy Palmer indicated that basing the DBX on a Mercedes SUV platform would not be its first choice because they "clearly sit in a very different space to the one we want to go" with the DBX. Instead, the company's first choice would be to build the crossover atop the new platform it's developing for its sports cars. "It just depends how high off the ground it could go," said Palmer. "I don't exclude the possibility of using some [Mercedes] parts, but I would say very much the primary route is our platform." The prospect of building an Aston SUV on Mercedes architecture – namely that of the GL-Class – has been on the table for some time now. The Lagonda SUV concept it showcased at the Geneva show in 2009 was based on the GL, and the two automakers have been forging a tightening alliance in the years since. The British automaker's next-generation engine is to be built by Mercedes-AMG, and it is expected to source other components from the German automaker as well. For its part, Mercedes has been taking a sportier approach with its latest crossovers, as demonstrated by the GLE Coupe that debuted before the more conventional version and the Concept GLC Coupe that previewed the GLK's replacement in Shanghai last month. Aston Martin, on the other hand, is building a new sports car platform that will underpin its next generation of luxury GTs, replacing the long-serving VH architecture that has served for decades as the basis for its entire model line. Perhaps the most surprising of ANE's report, though, is that Aston seems to be proceeding with plans to build the DBX apparently without even knowing what platform it will use.