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Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

2015 Russian Grand Prix was full of crashes and DNFs

Mercedes-AMG Petronas non-executive chairman Niki Lauda said of Lewis Hamilton's race-day domination this year, "The guy is driving like a god." Qualifying is another story, though – teammate Nico Rosberg taking pole proved that sometimes deities have to settle for second on the grid. Williams driver Valtteri Bottas surprised himself and his team with third place, half a second behind Hamilton but 0.05 sec ahead of the first Ferrari driven by Sebastian Vettel, while a mistake on Kimi Raikkonen's final flying lap left him in fifth, 0.4 sec behind Vettel. The Sahara Force India team had a good showing, with Nico Hulkenberg qualifying sixth just ahead of teammate Sergio Perez in seventh. It's the first time they've had both drivers in the top ten on the grid since the 2014 British Grand Prix. Romain Grosjean is leaving the stormy waters of Lotus at the end of the year for the unknown waters of Haas F1, but he made the shoestring operation look really good before Renault takes over by taking eighth place on the grid. Max Verstappen qualified well again with ninth in the Toro Rosso, ahead of the first Infiniti Red Bull Racing of Daniel Ricciardo in tenth. Red Bull driver Daniil Kvyat lined up eleventh for his home grand prix, certainly a disappointment after locking up fifth place on the grid last year in a Toro Rosso. When Pirelli brought soft and supersoft compounds to Sochi, the company said it hoped this year's race would be better than last year's. We're sure this first-lap mishap isn't what they meant. Rosberg and Hamilton dragged it down to Turn 1, with Rosberg getting the inside line. Hamilton had to go wide at Turn 2 as Rosberg fought to hold position, but they left a mess in their wake: Hulkenberg spun going into Turn 2 and stopped in the middle of the track, and Marcus Ericsson in the Sauber – who'd started 16th – collided with him. Both cars were out of the race immediately, and the Safety Car came in. The Safety Car returned to the pits on Lap 3 Rosberg led the field, but just two laps later the German complained of a sticking throttle pedal. Two laps later he had to retire, unable to drive the car properly. That put Hamilton at the front, and we've seen that race a bunch of times before. He built a double-digit lead and never lost it.

The BMW M8 leads this month's list of discounts

Back in June of this year, the BMW 8 Series was the most heavily discounted vehicle in America. This month, it's the 617-horsepower M8. Midsummer buyers of the 2020 BMW M8, which is offered in hardtop, convertible and four-door Gran Coupe bodystyles, were seeing an average of $6,150 cut off the sticker; this month that figure has ballooned all the way to $16,864. That's more than 11% off the car's $150,000-plus retail price, and, according to data provided by TrueCar, it's the largest dollar amount sliced off the retail price of any car for the month of September. Next is the Maserati Quattroporte, buyers of which are saving $15,912 for an average transaction price of $99,763. If that's still too expensive, the smaller Ghibli's $70,030 average transaction price represents a huge 14.5% discount, earning the Italian sedan entry into our monthly top 10 best deals list.  The third largest monetary discount in September comes off the $131,066 sticker price of the lovely 2019 Mercedes-AMG GT. Take $15,473 off that sum for an average transaction price of $115,593. For a look at the best new car deals in America based on the percentage discount off their suggested asking prices, check out our monthly recap here. And when you're ready to buy, click here for the Autoblog Smart Buy program, which brings you a hassle-free buying experience with over 9,000 Certified Dealers nationwide. BMW Maserati Mercedes-Benz Car Buying Coupe Luxury Performance Sedan consumer best deals biggest discount