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Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

2014 Mercedes-Benz E63 AMG S Wagon is one hot hauler [w/video]

Mentioned at the debut of the redesigned Mercedes-Benz E-Class back in January, Mercedes has finally pulled back the curtain on the E63 AMG S, which was on display at the New York Auto Show in wagon guise. The 2014 E63 AMG S ups the ante even more from a "base" E63 AMG, improving the car's performance and styling - not that it needed help with either to begin with.
Our favorite S-model upgrade is the added output tweaked out of the 5.5-liter twin-turbo V8 producing 577 horsepower and 590 pound-feet of torque, which represents a substantial gain of 27 hp and 59 lb-ft of torque over the stock E63. In wagon form, the E63 AMG S can run from 0-60 miles per hour in just 3.6 seconds and hit an electronically limited top speed of 186 mph. All 2014 E63 AMGs come with Mercedes' 4Matic all-wheel-drive system, but the S-Model adds in a limited-slip rear differential for improved performance.
Mercedes has made sure that the extra money being spent on the S-Model is instantly noticeable with slightly different design cues and black along with 10-spoke wheels with red brake calipers peeking through. Plenty of silver-chrome and high-gloss black accents finish off the exterior styling, while the interior adds Alcantara on the steering wheel, accent stitching on the leather and contrasting silver seat belts on models with the black interior. Scroll down for an official video and press release.

Mercedes-Maybach previews longer, more lavish S-Class ahead of debut

In some international markets, Mercedes-Benz's new 2021 S-Class will get Level 3 semi-autonomous technology, but chauffeur-driven buyers already enjoy full autonomy. It's for these individuals that Mercedes-Maybach, the firm's extra-luxury division, stretched the sedan's wheelbase and gave it an interior worthy of a private jet. Maybach said it developed its variant of the 2021 S-Class specifically for buyers with a chauffeur. It added seven inches to the sedan's wheelbase, and the additional sheet metal benefits those riding in the back. Standard executive rear seats give passengers a comfortable place to work or rest while they're being driven, and the list of new features added to the sedan include massaging calf rests as well as heating for the neck and shoulders. Although we haven't seen Maybach's S-Class yet, a preview image shows the optional two-tone paint — one of the company's hallmarks — and a chromed Maybach emblem. Up front, it will receive a specific grille with vertical slats instead of the horizontal ones worn by the standard S-Class. An additional serving of chrome-look trim will almost certainly further set the Maybach apart, but it will retain its predecessor's relatively subtle design. Specifications won't be announced until the model's unveiling. Mercedes-Benz confirmed it's phasing out V12s, though the big engine could return for one final round under the hood of the S-Class. Alternatively, Maybach may have chosen to surf the downsizing wave still sweeping across the industry by selecting a 4.0-liter V8. Mercedes-Maybach will introduce the 2021 S-Class online on November 19 at 2 p.m. Stuttgart time, which is 8 a.m. in New York City and 5 a.m. in Los Angeles. Deliveries are scheduled to start during the first half of 2021. When it lands, the sedan will join Maybach's variant of the GLS in showrooms across the United States. Related Video: