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Mercedes-Petronas AMG W04 launched to little fanfare, lots of pressure [w/video]

No indoor cocktail hour for the launch of the W04, the newest chassis built by the Mercedes AMG Petronas Formula One team. Instead, Nico Rosberg and Lewis Hamilton spent a morning in photo and video sessions at the track in Jerez, Spain then paused a moment to introduce the car. The team will want the W04 to demonstrate the World Championship credentials of the team personnel and one of the team drivers, instead of the mostly humble performances we've seen over the past three years.
The W04 has been fitted with a new five-element front wing, pushrod front and pull-rod rear suspension, a second-generation Coanda exhaust and an "aggressively packaged" rear end. A small vanity panel, à la Infiniti Red Bull's RB9, covers the stepped nose.
Team principal Ross Brawn has called it "a clear step forward in design and detail sophistication," but as much as we truly respect Brawn's abilities and achievements, we heard him say similar things about the updated W03 last year before almost every race weekend from about mid-season. We really hope he's right this time, and so does the team's newest driver, Lewis Hamilton. We'll do our best to ignore the parallels of the Mercedes F1 team having signed a sponsorship deal with Blackberry, another company trying to find its way back to the top and still struggling, and just point you to the video below of the W04 in action.

Mercedes-Benz CLA stars in sweeping short with supermodel Karlie Kloss

The Mercedes-Benz CLA earned itself a spot on our list of the top five unveils of the 2013 Detroit Auto Show, and for good reason. The German luxury compact is the first small car from the Silver Arrow that looks suitably premium inside and out. Nowness.com has turned out a new video of the CLA featuring super model Karlie Koss in the lead role. We aren't entirely sure what the premise is, but from what we can tell, it looks as if the CLA comes to life and proceeds to be a giant jerk.
After Koss stops to take a closer look at a white horse, the CLA gives the supermodel the old stop-and-go treatment before leaving her on the side of the road. Eventually, the sedan makes nice, but Koss has to ride shotgun instead of taking the controls herself. You can check out the video below to see for yourself.

Mercedes AMG GT3 racecar due in 2016

Our life with the Mercedes-AMG GT has only just begun, and a full life it looks like it will be. The latest in preposterous two-doors from AMG is launching in GT and GT S flavors, but a few more branches of the family tree are already planned: a racing entry for the FIA GT3 championship is scheduled to appear in 2016, giving the current SLS AMG GT3 another year to gobble up victories before it takes a drive across the Styx. More exciting for those who only suit up on Sunday for church, whispers are that a we'll also get a streetable version of the race car - not called "GT3" because that alphanumeric is owned by Porsche, but definitely aimed at its Stuttgart rival. AMG boss Tobias Moers told Autocar the objective for that car is "more power, less weight, better aerodynamics and different suspension but the targets should be the power to weight ratio, drivability, lap time and tremendous feel." Those targets will be aided by a carbon fiber weight-loss regime of up to 220 pounds and more power - perhaps 550 horsepower - from the currently "very understressed" engine. Supposing that still isn't enough for you, then the Black Series version should curl your toes, if you can wait until 2018 for it.