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Mercedes and VW battling Uber and Apple to spend billions on Nokia mapping division

Whether for autonomous driving or simply better navigation, digital mapping is closely linked with the future of motoring. The sale of a major player in that industry is spurring a showdown between automotive behemoths and tech giants, and it's a fascinating battle to watch unfold. Nokia is selling its Here mapping division, and while the company might not have the name recognition of Google, it controls about 70 percent of the auto market. The business is valued at $785 million, according to Reuters, but is likely to sell for significantly more. Case in point: Uber reportedly submitted a $3 billion bid. Apple has also been rumored to be among those interested in purchasing Here. A trio of German automotive heavyweights is mounting a challenge to Silicon Valley, though. According to Reuters speaking to two unnamed insiders, Daimler, BMW, and Audi are teaming up to submit a joint bid for an undisclosed sum. They're worried that if Here falls under the control of tech companies, then automakers might have limited availability to these vital maps in the future. Nokia bought Here for $8.1 billion in 2007, according to Reuters. The company operates a fleet of vehicles with cameras and LIDAR that drive around the world to create high-definition maps. It also generates even more information by using the GPS data from shipping and trucking companies.

Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Wingsuits are somehow involved in new season of 'Top Gear'

It's a shame that Matt LeBlanc is leaving "Top Gear," but there's a bit of solace in the situation: There's still one more season of him as frontman. BBC just released the new trailer for series 26, and it shows LeBlanc, Chris Harris and Rory Reid getting into all sorts of shenanigans around the globe. "Top Gear" announced LeBlanc's imminent departure back in May 2018, but he still had to finish one more season before leaving. Thus, the upcoming series will be his last, and it looks like he'll go out in a whirlwind of dust, bent metal, water spray and burnt rubber. The trailer shows everything expected from a season of the storied automotive show (well, everything except Hammond, May, and Clarkson, if you're one of those people). There will be precision driving, dubious stunts, name-calling and gobs of stunning videography. In the short one-minute clip, there are flashes of numerous attention-piquing vehicles. The new Bentley Continental GT, a Bentley Le Mans racer, Porsches, Ferraris, the Aston Martin Vantage, and the Mercedes-AMG GT all make appearances. And for some random fun, the boys are seen in wingsuits (doubtful it's actually them), and playing polo in some three-wheel rickshaws (before wrecking said rickshaws). We'll update with more information as soon as we know when the show will start. Related Video: News Source: BBC Celebrities TV/Movies Aston Martin Bentley Ferrari Mercedes-Benz Porsche Videos Top Gear chris harris matt leblanc rory reid