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Mercedes making aggressive plans for Chinese market

Mercedes-Benz is preparing a major product offensive to counteract lagging sales in the Chinese market, aiming 20 new or updated models at the People's Republic in the next two years, according to a report by Reuters. The plan is part of MB's so-called 2020 Initiative, which will see the Stuttgart-based manufacturer dump 2 billion Euros ($2.67 billion) into its Chinese market vehicles in a bid to boost sales to 300,000 units by 2015.
Were it to succeed, China would become the largest market for the Silver Arrow, outpacing Germany and the United States. Leading the charge will be the redesigned E-Class, which is set to launch in China this week. That will quickly be followed by the S-Class, and eventually by the GLA-Class in 2014.
Mercedes has struggled in China, especially relative to its German competition, BMW and Audi. Where Mercedes saw a mere four-percent increase in 2012 sales to 206,150 units, Audi was up a staggering 32 percent, while BMW's numbers jumped 41 percent. While some voices, according to Reuters, accuse Munich and Ingolstadt of boosting their numbers through hefty incentives, the fact remains that Mercedes was just walloped by its competitors last year.

2015 Mercedes-Benz GLA priced from $31,300*

Mercedes-Benz has kindly let loose the price of the 2015 GLA-Class, telling Autoblog.com that the base 208-horsepower GLA250 in two-wheel drive will go for $31,300 *not including a destination charge of $925. That makes for $32,225 in total to get one off the lot, a price predicted as early as last year and in our recent First Drive. The other two available models can push power to all four wheels, and after the destination fee is applied the GLA240 4Matic (pictured) will be $34,225 while the 355-horsepower GLA45 AMG will change lives and wallets to the tune of $49,225.
On the base scale, that puts the GLA250 just a few hundred dollar bills above the more powerful, rear-wheel drive BMW X1 and a stack of hundreds below the less powerful, front-wheel drive Audi Q3. If you're keeping in-house score, the GLA250 comes in at $1,400 above its sedan platform-mate with the same engine, the CLA250. At the high end, however, the competition doesn't have anything that can touch the AMG trim. Not that it should matter all that much - Mercedes needed something to keep these buyers in the family, and now they have it. If any of them should need even more power and more money spent, then there's always that 394-hp Brabus flavor. We'll have more info and details on each trim when Mercedes unleashes the shebang in the not-too-distant future.

Vision Mercedes-Maybach 6 to debut in Monterey

Mercedes surprised the car world last week when it teased an enormous, Maybach-badged coupe concept. Now we have a name and a debut date. Mercedes released the info in a second teaser image posted to its Facebook page. Called the Vision Mercedes-Maybach 6 – "Vision" equals concept and "6" denotes the length in meters – the new two-door will debut at Pebble Beach on Thursday. So yeah, here's another reason to get excited about Monterey Car Week. As for the teaser image, it's a head-on shot as opposed to the profile view that Mercedes released last week. The new view supports our theory that the super-skinny mirrors are cameras, and the shot also reveals new styling touches. The most noticeable are the very thin, un-Mercedes-like headlights – they flank a prominent, heavily polished waterfall grille that marks a significant departure from recent Mercedes products. A traditional Mercedes hood ornament sits above the grille's small "Maybach" designation. Kicking up the exposure in Photoshop doesn't reveal too much more detail – unlike last week's profile image – aside from a set of chrome strips that run along the sides of the hood. Autoblog's Monterey Car Week crew ships out for the left coast soon – expect more on the festivities, including the Vision Mercedes-Maybach 6's debut, later this week. Related Video: News Source: Mercedes-BenzImage Credit: Mercedes-Benz Maybach Mercedes-Benz Coupe Concept Cars Luxury Pebble Beach mercedes-maybach vision mercedes-maybach 6