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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

2015 Bahrain F1 Grand Prix puts a dark horse in the desert [spoilers]

Ferrari's Kimi Raikkonen had said after Malaysia that Ferrari can challenge Mercedes-AMG Petronas purely on pace, beyond the scope of tire wear, in the dry. We didn't see that in China, where Lewis Hamilton easily kept everyone behind and Ferrari's Sebastian Vettel only got close to Mercedes' Nico Rosberg when Rosberg slowed down to conserve his tires. But the Iceman's words seemed prescient during qualifying for the Bahrain Formula One Grand Prix. At the front, nothing has changed so far this year: four races, four pole positions for Lewis Hamilton. Instead of teammate Rosberg next to him, though, he'll look over to see the scarlet Ferrari of Vettel, who took advantage of Rosberg's cautiousness to snatch second place on the grid. In Q2, Rosberg tried to conserve the tires he'd start the race on and said he couldn't get into a groove in Q3, putting in a time 0.147 seconds slower than Vettel. The second Silver Arrows will share his row with the second Ferrari, Raikkonen – yet again – saying he might have left some time on the table during his hot lap but getting around just one tenth off Rosberg's time. Williams is established as the best of the rest behind two teams this year instead of just one last year, Valtteri Bottas claiming fifth ahead of Felipe Massa. Daniel Ricciardo of Infiniti Red Bull Racing said he wants to fight with the Williams', he'll be helped with a good start off the line for the first time this year. Nico Hulkenberg got Force India into Q3 for the first time since the Italian Grand Prix last year and into eighth on the grid, ahead of Carlos Sainz in the Toro Rosso and Romain Grosjean putting in another excellent day's work for Lotus. Come race time, it turned into Mercedes power against Ferrari strategy. When Sky F1 commentator Martin Brundle talks about the Mercedes-AMG Petronas team he often mentions how their engine advantage leads to other advantages throughout the car. Not having to use aerodynamic changes to make up for power unit deficiencies, for instance, means they can run the aero setup they want, which optimizes speed and tire wear throughout a lap. It equates to advantage on top of advantage on top of advantage. That's where Lewis Hamilton is right now, so fundamentally dialed in to his car and his racing that he run the races he wants to run. From the front spot, the Brit ripped off another perfect start and led the field into Turn 1, relinquishing the lead only during pit stops.

Best compact SUVs of 2023 and 2024

Compact SUVs are now the go-to choice for family transportation. Actually, considering how popular they are, they have clearly moved beyond only family duty. With such popularity, though, comes an awful lot of competitors, and it can be difficult to figure out which one might be the best compact SUV for you.  It's important to note that by "compact SUV" we're talking about a specific segment. As we describe in our more comprehensive "Best small SUVs" list, there are also subcompact SUVs that vary widely in size amongst themselves, but are clearly smaller than the SUVs below. Frankly, today's segment of compact SUVs isn't exactly compact — some have more cargo space than vehicles that are considered midsize based on their exterior dimensions. They've all grown considerably over the years. While many lists out there just rattle off every vehicle available in a segment, we thought we'd be a bit more helpful and curate your shopping a bit with the top-recommended choices reviewed by Autoblog. We've included both mainstream and compact luxury SUV choices. Best compact SUVs of 2023 and 2024 2024 Honda CR-V Why it stands out: Best-in-class space; excellent hybrid powertrain; sharp interior style; Honda dependabilityCould be better: No lower-price base trim levels; no sporty or off-road niche models; no plug-in hybrid Read our full 2024 Honda CR-V Review Consider the CR-V the baseline for any compact SUV search, and look extra closely at the superb CR-V Hybrid option. Objectively speaking, it's tough to beat due to its massive cargo capacity, voluminous back seat, strong-yet-efficient engines, well-balanced driving dynamics, competitive pricing and features,  and well-regarded reliability. It's easy to see why it continues to be such a best-seller: for the vast majority of compact SUV buyers, and especially families, it checks every box. That's been the case for many years now, however. The all-new 2023 Honda CR-V changes things up by adding a bit more style and character, particularly in terms of its interior design and how surprisingly enjoyable the Sport and Sport Touring hybrid trim levels are to drive.