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Mercedes spent ˆ250 million to win Formula One titles last year

Success in Formula One requires skill, diligence, commitment and ingenuity. It also takes truckloads of money. In the case of Mercedes in last year's world championship, in which it took both the drivers' and constructors' titles in dominant style, those truckloads came to ˆ250 million last season alone – equivalent to over $285m in dead presidents. A report from Germany's own Auto Motor und Sport details the staggering investment that Mercedes made in order to get to the winner's circle last season. After 15 seasons with McLaren netting one constructors' and three drivers' titles, Mercedes motorsport chief Norbert Haug convinced the Daimler board late in 2009 to take over the Brawn GP team that had just won the championship. Because the team would be getting a large payout from Bernie Ecclestone as the returning champions the following year, and with sponsors lined up, Daimler only had to pony up a small portion of a smaller budget: in 2010 (its first season under the Mercedes banner), the team ran on a budget of "only" ˆ153 million ($175m). Over the course of the following seasons, though, the team's share of the TV revenues from Formula One Management went down as Mercedes struggled to climb back up the standings, but successive advocates (including Haug, Ross Brawn and Niki Lauda) successfully convinced the bean-counters in Stuttgart to ratchet up the payments. By 2012, the budget was expanded to ˆ200 million, and further climbed to ˆ250 million in 2013 and 2014. Fortunately for Daimler, the investment was starting to pay off by then as the team finished second in the constructors' standings in 2013, bringing ˆ74 million in from Ecclestone's coffers to cover roughly a third of the budget. With Malaysian oil giant Petronas alone kicking in upwards of another ˆ30 million per season as title sponsor (as of 2009 when it signed on), and untold millions more coming in from other partners, it looks like the actual cost to Daimler for securing both world titles and a winning reputation was actually more like hundred million or so.

The most or nothing: Mercedes-Maybach S650 Cabriolet pushes the luxury limits

After the introduction of the Mercedes-AMG GT Roadster at the Paris Motor Show this fall, we informed you that Mercedes-Benz has a convertible conundrum, a surplus of drop-tops that seemingly threatens to self-cannibalize within the brand's ever-proliferating lineup. Benz's head of design, Gorden Wagener, who spends much of his time in Southern California, argues it's not a problem: Each convertible, in its ideal construction, would intrinsically vanquish any issues. "The bad is the enemy of the good," he said, not exactly quoting Nietzsche. Now, the three-pointed star brand has upped the top-down ante, with the unveiling this week at the Los Angeles auto show of the Mercedes-Maybach S650 Cabriolet, a vehicle so opulent, it sits in price and position atop the uber-luxury brand's current top-of-the-line offering, the $247,900 Mercedes-AMG S65 Cabriolet. View 24 Photos "Mercedes-AMG is our performance brand so it's all about performance stuff," says Wagener in a one-on-one interview on the roof of a Beverly Hills mansion just before the new car is unveiled. "Of course, Maybach has power, too, but it's the ultimate in luxury. So it's more on that side. And for me in the interior, it's the haute couture of the automobile, so we tried to up that a little more with details. And on the exterior, it's a more superb appearance up front, more chrome, more rich, and of course we tried to up that branding even more. The S-Class is the best car in the world, we consider, I always thought we could raise the Mercedes brand. And it's the same with the S convertible." Why does Mercedes-Benz need a flagship atop its flagship? Because, when climbing the mountain of automotive luxury there is always the customer who, when he or she reaches the pinnacle, wants more. A car brand, especially one with deep pockets and luxurious heritage like Mercedes, can always further gild the automotive lilies, creating a step up for those for whom the brand's motto, The Best or Nothing, is a literal life credo. "It's always our job to make it better," Wagener says. "Each little detail, the wood, the wood under cover of the cabriolet, the leathers. All the super luxury details that make a luxury car into a super luxury car. The key is to make a modern luxury design and not a traditional luxury design. There is definitely a market for traditional luxury, but we always wanted to have Mercedes, Maybach in particular, as a modern luxury car.

2016 Mercedes-Benz C450 AMG Sport bridges the gap between C300 and C63

Mercedes-Benz is looking to its new C-Class for the second member of its new AMG Sport line, unveiling the C450 AMG 4Matic at today's 2015 Detroit Auto Show. Like the GLE450 AMG Coupe that debuted in early December, this particular C-Class bridges the gap between the standard C300 and the new Mercedes-AMG C63. Considering this, the C450 builds on the standard C400's 3.0-liter, twin-turbocharged V6, rather than getting a bespoke, high-performance engine. Output is up from 329 horsepower to 362 ponies, while torque is turned up from 354 pound-feet to 384 lb-ft. The result of these upgrades is a zippy 0-60-mile-per-hour sprint of 4.9 seconds and an electronically limited top speed of 155 mph. Those figures are identical to the Audi S4, while the BMW 335i xDrive is just a smidge quicker to 60, getting there in 4.8 seconds (the Bimmer is, however, limited to just 130 mph). Shuffling the 3.0-liter's grunt to a 4Matic all-wheel-drive system is the responsibility of Mercedes 7G-Tronic automatic gearbox that, despite not being a member of AMG's Speedshift dual-clutch family, still has its own mind for performance. Along with a quick-shifting, automatic Sport Plus mode, the C450 has a full manual shifting mode that, notably, will not automatically upshift, even when the engine is bouncing off the rev limiter. The C450 AMG hasn't only had its straight-line abilities boosted. Mercedes saw fit to include an AMG adaptive sport suspension with three-stage adjustable dampers, which have been pilfered from the C63 AMG. Paired with the aforementioned all-wheel-drive system, which can send up to two-thirds of its power to the rear axle, it's a fair to say this particular sedan should be one of the brand's more agile and entertaining. Beyond the mechanical bits, Mercedes has beefed up the exterior and interior aesthetics for its second AMG Sport model. The exterior has been touched up with new, staggered 18-inch, five-spoke wheels (or optional 19s), a more aggressive front fascia, a new rear bumper with a matte iridium diffuser, distinctive AMG badges and plenty of chrome and gloss-black elements. The cabin, meanwhile, is home to black MB Tex upholstery with red contrast stitching on the dash and doors, while AMG-specific upholstery lines the sport seats. The flat-bottomed, three-spokes steering wheel, meanwhile, is finished in Nappa leather. We'll have more on the 2016 C450 AMG Sport, including live images, coming soon from the floor of the 2015 Detroit Auto Show.