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Car subscription services: A slow, expensive start — but the potential is huge

Americans are used to paying for subscriptions — to magazines and cable television, for instance — but experience shows they'll cancel when the price of admission gets too high, or there are more tempting alternatives. Cord cutters ditched nearly 1.5 million pay-TV subscriptions in 2017, according to a survey by Leichtman Research Group. Cable TV started out cheap with basic offerings, and then got expensive. The auto industry's subscription offerings are new, but they're starting out costly, and not price-competitive with traditional leasing. The upside is that they take the hassle out of car ownership for busy people by letting the service take care of maintenance, insurance, licensing and taxes. And they give consumers choice, often allowing relatively painless switches between different cars in the automakers' lineup. Subscription services also point the way toward an ownership-free auto experience, and offer an easy transition to a potential world where ride- and car-sharing will be dominant. Subscriptions are here to stay, but consumers may take a while to "get" them. Lincoln's subscription service for lightly used 2015 to 2017 models, offered through the Ford-owned Canvas beginning this year, got off to a slow start. Many early subscribers canceled. Last month, Cadillac announced it would " temporarily pause" its $1,800-per-month Book subscription service for "adjustments" as of December 1. According to the Wall Street Journal, "Snags with the back-end technology used to support the service made some customer-service functions tedious and time-consuming, adding costs for the company." The challenge for automakers is to come up with a strategy that offers consumers a compelling, affordable option to regular ownership, and one that can also make a profit. I think they'll find that sweet spot, but they're not there yet. Jack Nerad, former executive editorial director at Kelley Blue Book and author of " The Complete Idiot's Guide to Buying or Leasing a Car," points out that "A lot of people expected that subscriptions would be very valuable for people who wanted inexpensive transportation, but the reality is quite the opposite. Subscriptions are offering more choices for the wealthy.

Maybach crossover looking more likely, Smart crossover possible

Mercedes-Benz executives are still making positive noises about the chances of a Mercedes-Maybach SUV. Following Daimler CEO Dieter Zetsche's answer of "most likely" at the Geneva Motor Show, Mercedes Cars head of sales and marketing Ola Kallenius told Autocar that a Maybach SUV based on the next-generation GLS is "the more likely scenario." That's the same Kallenius that told Automotive News just last November that "we have no plans for it [a Maybach SUV]." It's a subtle shift, to be sure, but it's still a shift. The GLS – introduced as the latest-generation GL in 2013 – is still undergoing testing for its its mid-cycle refresh, so a Maybach version is a few years off. That would, coincidentally, give Mercedes time to see how the other super-luxe entrants are faring, and prepare its charge accordingly. Autocar expects that should it be built, it will come when the GLS shifts to the S-Class platform and most likely get the twin-turbo V12 from the Mercdes-Maybach S600 sedan, although the company's 4.0-liter twin-turbo V8 is possible if there are strong intentions for the Chinese market. Also on Stuttgart's agenda of dreams is a Smart crossover, according to the report. It could be Smart's best chance at profitably extending the range, based on the mania for tiny utes, and that would help both Daimler and the ForTwo's Renault Twingo sibling. It sounds like this is a ways off, though, due to coming up with an engineering solution for the Smart's engine packaging. Related Video:

8 car technologies designed to keep you safe

Technologies are always advancing forward, especially in your vehicle. As more safety technologies are being introduced into the market, it can be hard to keep track of everything. So here are 8 technologies designed to keep you safe on the road. Want more coverage? Head over to http://bit.ly/2CcOngW Ford Kia Mercedes-Benz Subaru Toyota Volkswagen Volvo Autoblog Minute Videos Original Video FCA automatic emergency braking