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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

2015 Mercedes-Benz S550 PHEV offers the best of both worlds it's ready to conquer

The Mercedes-Benz S-Class just keeps growing – both in terms of dimensions and in terms of variants. Nevermind the S-Class Coupe for a moment and focus only on the sedan: in North America alone, you can get the big Benz in S550, S600, S63 and S65 spec, and at the Los Angeles Auto Show this year, Daimler has rolled out the new Maybach version as well. But if it's a more environmentally friendly way to woosh around town in serene luxury that you're after, you'll want to look at the new S550 Plug-In Hybrid. Joining Daimler's growing range of battery-powered models alongside the E400 Hybrid, B-Class Electric Drive and Smart ED (the latter soon to be replaced by an all-new version), the S550 PHEV is the German automaker's first plug-in hybrid. It was first announced over a year ago and made its debut at the Frankfurt Motor Show last year, but now the US-spec car is making its North American debut in LA. Promising "the performance of a V8 and the fuel consumption of a compact model," the S550 PHEV pairs a 3.0-liter twin-turbo V6 to an 80-kW electric motor, the S550 PHEV packs a combined 436 horsepower and 479 pound-feet of torque to reach 62 in just 5.2 seconds, top out at 130 miles per hour or drive up to 20 miles on electric mode alone. On the European combined cycle, it'll return an impressive 84 miles per gallon, all the while never skimping on the luxury. Scope it out in our gallery of photos from the show floor in LA and delve into the details in the press release below. First PLUG-IN HYBRID with a star: S550 PLUG-IN HYBRID The new Mercedes-Benz S550 PLUG-IN HYBRID blends an ultramodern hybrid drive configuration with the unique innovations and the luxurious equipment and appointments of the S-Class. The luxury sedan impresses with exceptional dynamism and efficiency. Thanks to standard pre-entry climate control it also offers unique climate comfort. The first certified three-liter luxury sedan in the world is a further milestone on the road to emission-free mobility. "The S550 PLUG-IN HYBRID is the first luxury sedan with the performance of a V8 and the fuel consumption of a compact model. The greatest challenge in this is to translate efficiency into superior performance. In this respect there is a highly interesting parallel with our successful Formula 1 racing car, which likewise has a turbocharged V6 engine and a high-tech hybrid drive," says Prof. Dr.

2021 Mercedes-Maybach S 580 revealed as the biggest, most luxurious S-Class

The Mercedes-Maybach GLS-Class made a splash recently as the company's ultra-luxury crossover. But if you're a well-heeled individual looking for the true peak of Mercedes luxury, there's no replacement for the 2021 Mercedes-Maybach S 580, the biggest, fanciest sedan the company can produce. You'll be able to identify the land yacht thanks to a number of styling tweaks. The grille gets slender vertical chrome bars, and the lower intakes feature a chrome mesh. Topping the grille is a Mercedes hood ornament. The hood is restyled, too, with a center ridge running front to back with a line of chrome trim. Besides these styling tweaks, the Mercedes-Maybach has had its wheelbase stretched a full seven inches, with the space going to rear passenger room. The stretch also included rear quarter windows. Just behind those windows are illuminated Mercedes-Maybach badges. The car can also be optioned with an array of exclusive wheels and two-tone paint. The two-tone paint jobs can take up to a week to complete. Of course, the interior is what really sets the Mercedes-Maybach apart from the "average" S-Class. All examples come standard with Mercedes Designo leather upholstery, and even the headliner is finished in leather. Like other S-Class models, there is an air freshener function, and Mercedes has saved a special scent specific to the Maybach. The front seat backs are covered in wood trim to enhance the design. Rear occupants get individual 11.6-inch screens for entertainment, as well as a removable tablet for controlling various car functions. Passengers get to enjoy a 1,750-watt, 30-speaker Burmester sound system, which won't be interrupted by outside noises thanks to additional sound deadening materials around the rear arches, thicker laminated quarter windows and active noise cancelling. Foam-filled tires and laminated glass around the rest of the car are options. Speaking of options, there aren't many, but they're also quite lavish. The one we expect to be quite popular is the executive rear seating. It replaces the rear bench with two reclining chairs complete with power leg rests. These leg rests even feature massage functions, a first for the S-Class. The seats come with climate adjustments and several massage settings. The option also adds seatbelt airbags and frontal airbags for the rear passengers. Other interior options include a refrigerator, champagne flutes and electrically assisted rear doors for easier entry and exit.