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Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

Mercedes introduces the details of the C450 AMG 4Matic

We saw the AMG Sport models joining the C-Class line in Detroit, but Mercedes has waited until the press launch of the Mercedes-AMG C63 to give us the details. In case you've forgotten about how this new puzzle piece fits, there's Mercedes-Benz, there's Mercedes-AMG, then there's the Mercedes-Benz AMG Sport line slotted in between for those who want sporty luxury but not too much of either. This is the second variant in that line-up, and also the second to get V6 power, following the GLE450 AMG Coupe. In the case of the C450 AMG 4Matic, that means a twin-turbo six-cylinder with 367 horsepower and 383 pound-feet of torque, an increase of 38 hp and 29 lb-ft over the C400 4Matic on which it's based. It goes much closer to proper AMG territory with its looks and features, with that sharp, chrome-trimmed lip in front, the oblong lower intakes, lightweight wheels, and a "special AMG badge" on the front fenders. In back, the sedan gets a spoiler on the trunk, the wagon gets a roof spoiler. There's a suspension highly derivative of that on the C63 AMG, with three-stage dampers. So too the five drive modes laid out like on traditional AMGs, the 7G-Tronic automatic transmission, the ESP with Curve Dynamic Assist, and it will even sound close to an Affalterbach special thanks to a sports exhaust. Cabin occupants can play the real deal with sport seats and a flat-bottomed wheel with red cross-stitching. We don't have a price yet, but there will probably be plenty of room between the price of the AMG C63 and the $48,950 C400 4Matic to make buyers happy. The press release below has all the info. Related Video: The new C-Class models from Mercedes-AMG: Mercedes-AMG C 63 and Mercedes-Benz C 450 AMG 4MATIC Mercedes-Benz C 450 AMG 4MATIC: Second AMG sports model with V6 power Driving Performance – the AMG brand claim and typical character traits can now be experienced by an even broader target group. The new C 450 AMG 4MATIC expands the product range of the sports car and performance brand within Mercedes-Benz with another new AMG sports model. As an attractive entry into the world of AMG, the C 450 AMG 4MATIC combines a 270 kW (367 hp) 3.0-litre V6 biturbo engine with a permanent Performance all-wheel-drive system and sophisticated suspension technology adopted from the Mercedes-AMG C 63. This all results in fascinating driving performance and the hallmark emotional expressiveness of the brand.

Next Aston Vantage will be the only way to get an AMG V8 with a stick

With only a few exceptions, most of them factory customs, AMG hasn't built cars with manual transmissions. It just isn't the way things are done in Affalterbach. But now that Mercedes's in-house speed shop will be supplying engines to Aston Martin, the world will be treated to cars with three pedals and overengineered German V8s wrapped in a pretty British package. We're into it. The news comes from Car and Driver, which spoke to Aston Martin CEO Andy Palmer about the new Vantage among other things. Palmer confirms to C/D that the Vantage will continue to offer manual and automatic transmissions when the next-gen car arrives featuring the AMG 4.0-liter twin-turbo V8. In its most potent form, the eight-cylinder makes 503 horsepower and 479 lb-ft of torque in the AMG GT S. Figure on a little more from the Aston-ized version, just for fun. The current V8 Vantage GT makes 430 hp and 361 lb-ft from its naturally aspirated 4.7-liter. While some may lament the new engine's forced induction, that added power and the thoroughly modern behavior of the AMG engine should be welcome. While the AMG V8 is currently only planned to go into Aston's entry-level car, C/D does mention a possibility of it (and perhaps its three-pedal transmission) making its way into other cars as an economy option for certain markets. If a V8 DB11 were to be offered, don't expect it to show up here, though. There's also no word on who will supply the manual for the AMG-Aston mashup, but it likely will be a transaxle like the current Vantage. Ex-factory manual AMGs aren't totally unprecedented. Pagani has built some three-pedal cars with its massaged AMG V12s. Compared to those, however, these manual Vantages can be considered mass-production cars. And really, any increase in the number of sticks mated to AMG engines can only be a good thing. Related Video: News Source: Car and Driver Aston Martin Mercedes-Benz Coupe Performance mercedes-amg confirmed aston martin v8 vantage aston martin vantage