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Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

These cars are headed to the Great Crusher In The Sky

It happens every year. We bid adieu to some cars and trucks that will be missed, and say good riddance to others wondering how they stayed around so long. Whether they're being killed off for slow sales or due to a new product coming along to replace them, the list of vehicles being discontinued after 2012 is surprisingly long and diverse.
CNN Money has compiled a list of departing vehicles, to which we've added a few more of our own. In the slow sales column, cars like the Lexus HS 250h, Mercedes-Benz R-Class and the full Maybach lineup appear, while the Ford Escape Hybrid, Mazda CX-7 and Hyundai Veracruz are all having their gaps filled with more modern and more fuel-efficient alternatives. Obvious exceptions to the rule include models that still sell in decent numbers like the Jeep Liberty and the Chrysler Town & Country (which will eventually be replaced by a crossover-like vehicle).
Check out our gallery of discontinued cars above, then scroll down for more information.

Mercedes GLE63 AMG Coupe teased

The very concept of the luxury crossover coupe often gets flamed for being not only ugly, but also impractical. However, after years of letting BMW blaze the trail with the X6, Mercedes-Benz recently entered the field with the GLE-Class Coupe. Now, it's time to add a little more pepper to the package with the newly teased GLE63 AMG Coupe. The video above gives a solid look at the three-quarters perspective of this high-performance high-rider. Compared to the standard version buyers get a different front bumper with larger air intakes and an arching wing that almost appears to be floating in space. Flashes in the clip show off AMG branding for the brake calipers, steering wheel and seats, as is expected. This is clearly not a vehicle that'll appeal to everyone, but it offers an alternative to the latest BMW X6 M with 567 horsepower and 553 pound-feet of torque. Mercedes isn't saying what lies under the hood of the GLE63 AMG Coupe yet. Although given the name, we suspect a version of the brand's 4.0-liter twin-turbocharged V8 is the likely choice. It's offered in the latest C63 AMG with either 469 or 503 hp. The debut for this CUV coupe is possible at the upcoming Detroit Auto Show, where the standard GLE Coupe will be unveiled.