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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Ultra-rare Maybach 57S Coupe ordered new by Moammar Gadhafi is for sale

One of Maybach's rarest 21st-century cars is for sale in Holland, and it owes its existence to one of the most controversial African leaders in recent history. Dutch exotic car dealer Auto Leitner listed a Xenatec-built Maybach 57S Cruisero coupe ordered and customized by Colonel Moammar Gadhafi but built after his death. Short-lived German coachbuilder Xenatec chose to start with the short-wheelbase 57 rather than with the longer and more stately 62. It didn't alter the sedan's length or wheelbase; instead, it created the Cruisero by extending the front doors, removing the rear doors, and adding more rake to the roof pillars. Several other minor visual tweaks set the coupe apart from the sedan, and the interior was given a more superficial makeover. Xenatec made no mechanical modifications, so power comes from an AMG-built 6.0-liter V12 twin-turbocharged to 604 horsepower and 738 pound-feet of torque. It spins the rear wheels via a five-speed automatic transmission. Although the coupe weighs 6,000 pounds, it takes five seconds to reach 60 miles per hour from a stop. The 57S Coupe was not a hefeweizen-fueled hack job haphazardly welded together in a shed. It was authorized by Daimler, and it was engineered to the same standards as the regular-production car. Executives were confident that they could sell 100 units to politicians, entrepreneurs, oligarchs, and other wealthy people around the world, but Xenatec filed for bankruptcy and closed after making only eight when one its main investors, a Saudi Arabia-based company named Auto Kingdom, abruptly stopped funneling money into the project. Gadhafi configured Auto Leitner's 57S Coupe, which was the fourth one built, and he should have taken delivery of it in 2012, but the Libyan Civil War that erupted in 2011 and ultimately led to his death on October 20 of that year derailed those plans. It was instead sold to another buyer whose identity is unknown. What's certain is that the person who ended up with Gadhafi's Maybach rarely drove it: its odometer shows about 1,429 miles. Highly optioned, this 57S is equipped with 20-inch wheels, soft-close doors, heated and massaging individual rear seats separated by a fridge, rear tray tables, front and rear air conditioning systems, a rear-seat entertainment system, and, for good measure a fire extinguisher.

Merecedes-Benz EQS, Ford Mustang Mach-E GT and Subaru Forester Wilderness | Autoblog Podcast #702

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor James Riswick. They've been driving some exciting new EVs, like the Ford Mustang Mach-E GT and the Mercedes-Benz EQS. They also discuss driving the new Subaru Forester Wilderness, as well as the perfectly agreeable Toyota Camry XSE Hybrid. James compares four big-name off-roaders — the Ford Bronco, Jeep Wrangler, Toyota 4Runner and Land Rover Defender — based on their ability to accommodate a big load of luggage. Next they reach into the mailbag for comments on the Genesis GV70, as well as a Spend My Money question about replacing a wrecked Subaru Ascent with another three-row SUV. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #702 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown What we're driving: 2022 Ford Mustang Mach-E GT 2022 Mercedes-Benz EQS 2022 Subaru Forester Wilderness 2022 Toyota Camry XSE Hybrid Luggage testing the off-roaders: Ford Bronco vs. Jeep Wrangler vs. Land Rover Defender vs. Toyota 4Runner  Mailbag: Thoughts on the Genesis GV70 Spend My Money: Three-row SUV to replace Subaru Ascent Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.