2018 Mercedes-benz C-class on 2040-cars

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Daimler wants to cut EV research spending as it preps EQ

Daimler AG is hoping that the legwork it's done preparing its EQ electric-vehicle sub-brand will allow it to slightly reduce annual spending on plug-in vehicle technology. The Mercedes-Benz parent is looking to cut electric-vehicle research-and-development spending to $13.2 billion in 2017 from about $15.4 billion this year, Bloomberg News says, citing comments Daimler CEO Dieter Zetsche made to journalists in Hamburg, Germany, this week. Daimler's annual R&D spending is up from about $11.5 billion in both 2013 and 2014. Like its competitors – for example Audi and BMW and its i sub-brand – Daimler is aiming to have as much as 25 percent of its annual vehicle sales be battery-electric within the next 10 years as part of an effort to meet stricter greenhouse-gas emissions mandates in both Europe and North America. In fact, Mercedes-Benz and Daimler's Smart division collectively have at least 10 electric-vehicle models on their slates during the next few years, though Zetsche said the German automaker will continue to find ways to make its gas- and diesel-powered vehicles more fuel-efficient as well. Daimler introduced a concept version of the Generation EQ electric SUV at the Paris Motor Show late last month. It comes powered by two electric motors and is made up of a combination of steel, aluminum, and carbon fiber, and boasts a 311-mile single-charge range (on the relatively lenient European testing standards). The SUV also has 402 horsepower, and the ability to go from 0 to 60 miles per hour in less than five seconds. Zetsche said at the time that Daimler was prepping powertrains and platforms for electric sedans, wagons, coupes, and roadsters, in addition to SUVs. Additionally, Daimler's Deutsche Accumotive unit is producing the lithium-ion battery packs for the EQs. Featured Gallery Mercedes-Benz Generation EQ Concept: Paris 2016 View 19 Photos News Source: Bloomberg News via Automotive News-sub.req. Green Mercedes-Benz smart Electric eq mercedes eq

2015 Brazilian Grand Prix is the same as it ever was

At this point, we hope Nico Rosberg is planning to carry his current qualifying form into the 2016 season and back it up with the same kind of race-day cojones he showed winning the race in Mexico City two weeks ago. The Mercedes-AMG Petronas driver got it right enough again on Saturday afternoon to take his fifth consecutive pole position ahead of teammate Lewis Hamilton by almost a tenth of a second. It's the same one-two from Brazil last year. The bad news for the rest of the field is that the winner in Brazil the last seven years has been one of the two drivers on the front row. Last year it was the Williams duo that lined up behind Mercedes, this year it's Ferrari. Sebastian Vettel plays the stalking horse, securing third in his Ferrari ahead of teammate Kimi Raikkonen in fourth. Williams driver Valtteri Bottas actually qualified in fourth, but he had to serve a three-spot grid penalty for passing under red flags in Free Practice 2, so he started sixth. That promoted Sahara Force India driver Nico Hulkenberg up to fifth. Daniil Kvyat was the quickest representative from Infiniti Red Bull Racing, getting into seventh even with a Renault power unit that's weak on some of the key stretches at the Interlagos track. Felipe Massa had the second Williams in eighth, in front of the second Red Bull driven by Daniel Ricciardo in ninth. Toro Rosso hasn't confirmed its drivers for next year but Max Verstappen keeps making it hard to look elsewhere, taking 10th. Rosberg is working nearly the same trick he pulled last year: drive like a second driver for most of the year, drive like a world champion for the last quarter of a season. He pulled away at the start and covered Hamilton just enough on the run to the first corner to keep Hamilton on the outside. By the end of Turn 1 the German had the lead and didn't give it up for the rest of the race outside of pit stops. Without overwhelming pace to pass and unable to follow closely, Hamilton could do nothing except ask his team for a different strategy to go for the win. When Mercedes told him "No," trying to protect Rosberg's second place in the championship ahead of Vettel, that was the race. Just like last year, Rosberg and Hamilton finished one-two. Vettel, Raikkonen, Bottas, Hulkenberg, and Kvyat drove lonely races to finish in positions three through seven.

Mercedes C111 concept in commercial spoof A Fistful of Wolves

A Fistful of Wolves is a spoof of fashion advertising, commissioned by Mercedes-Benz to spread a cheeky word about Berlin Fashion Week. Yet, in the lampooning of sartorial gobbledygook, plenty of automotive advertising gets doused with cold water, too - like the ads that subscribe to the importance of being earnest (looking at you Matthew McConaughey and Kate Walsh), or the ones that try to convey just how unimaginably cool you'll be once you've jumped into the three-year-lease hole (looking at you, um... Mercedes-Benz and every other German luxury brand). We appreciate a brand that can make fun of itself, though. Led by Australian Justin O'Shea driving the Mercedes C111 through Berlin, it's beautiful satire as O'Shea tries to be fashion-forward while his friends go on about their daily lives, wondering why he never seems to be listening until he's offered cake, or why he's trying to walk in slow motion. Check it out in the video above. News Source: Mercedes-Benz via YouTube, Car and Driver Celebrities Humor Marketing/Advertising Mercedes-Benz Coupe Concept Cars Videos spoof